The Famous Grouse in Russia Ginger Grouse – A Taste Adventure
The Famous Grouse in Russia Ginger Grouse – A Taste Adventure
The Famous Grouse in Russia Ginger Grouse – A Taste Adventure
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Market<strong>in</strong>g Society Star Awards 2013 <strong>–</strong> G<strong>in</strong>ger <strong>Grouse</strong> <strong>–</strong> A <strong>Taste</strong> <strong>Adventure</strong>TASTES AND CHALLENGESAfter much trade and consumer research and subsequent test<strong>in</strong>g,G<strong>in</strong>ger <strong>Grouse</strong> was f<strong>in</strong>ally ready. This premium alcoholic g<strong>in</strong>gerbeer (4.0% ABV), will take dr<strong>in</strong>kers on a taste adventure thanks to adelicious blend of sharp z<strong>in</strong>gs, citrus and warm<strong>in</strong>g spices. We wouldn’tdream of tell<strong>in</strong>g you how to take your dr<strong>in</strong>k, but sometimes it’s asensible idea to heed the experts. We recommend pour<strong>in</strong>g it over iceand add<strong>in</strong>g a wedge of fresh lime which will allow this bold, young, andenergetic dr<strong>in</strong>k to <strong>in</strong>flame your taste buds.One challenge we faced was <strong>in</strong> the quick turnaround from decid<strong>in</strong>gto run with G<strong>in</strong>ger <strong>Grouse</strong> and gett<strong>in</strong>g it out there. It may have beenseveral years from the orig<strong>in</strong>al idea of merg<strong>in</strong>g <strong>The</strong> <strong>Famous</strong> <strong>Grouse</strong>with g<strong>in</strong>ger beer, but the activation was driven through because wefelt the public needed to be excited by the dr<strong>in</strong>k just as much as wewere.5
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