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ment Banking division to provide IAMs with integratedproducts and services such as corporate finance, equityand fixed income structuring, or commodities financing.Our professional banking team has long-standing experiencein structuring complex solutions, such as mono-counter,structured products, jet and boat financing, alternativeinvestments and more, and has developed from Singaporean offer that can be customised to all geographical zonesfor ultra high net worth clients.What are the processes, systems andtechnology involved in creating a leadingoffering?The core services to build a top-class platform for IAMsshould combine a dedicated team, online transactional ITtools, wide range of products and services as well as fastand around-the-clock execution. However, we believe thatthe above are basic services that any IAM will require.What sets us apart from our competition is our ability tocustomise our offers for each IAM.We have conceived and maintained systems which can addressthe requirements of IAMs, mainly:Providing a solid, reliable and credible reporting on allasset classesHelping IAMs manage their entrusted assets througha state-of-the-art portfolio management system whichallows them to have direct access to their clients’ portfoliosand ability to monitor market risksProviding data feeds which will help IAMs consolidateall the assets that they manage among various custodianbanksWhat are the challenges in implementing allof this?One key challenge we are managing today is to maintaina consistent approach across our booking centres for IAMsso that they can benefit the same level of service. For example,we offer the same system in Switzerland, Singaporeand Monaco.In addition, the requirements of IAMs are very diverse interms of operational workflow, execution, pricing and investmentneeds, and it is not our intention to serve themwith one standard offer.We prefer to understand the needs and requirements of theIAMs first and then develop a tailor-made solution.Eric AubinBNP Paribas Wealth ManagementWhat are the best-practice risk managementframeworks you employ?Risk management is in BNP Paribas’ DNA. Our consistentlycautiousapproach has been highly appreciated by our clientsespecially during the recent financial crisis.We are leveraging on BNP Paribas Group “savoir-faire” toimplement risk management procedures which aim at protectingthe bank, IAMs and clients’ interest in various areasuch as know-your-client, investment suitability, executionand IT security.What are your global growth ambitions?We will continue to expand our operations in places wherethe professional banking unit has a strong platform andwhere IAMs are regulated, namely: Singapore and HongKong in Asia; and Luxembourg, Monaco and Switzerlandin Europe.The Guide to Independent Wealth Management in Asia 2013 57

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