COLORANCE BROWNS SERVICE MANUAL - BehindTheChair.com
COLORANCE BROWNS SERVICE MANUAL - BehindTheChair.com
COLORANCE BROWNS SERVICE MANUAL - BehindTheChair.com
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<strong>COLORANCE</strong> <strong>BROWNS</strong><br />
<strong>SERVICE</strong> <strong>MANUAL</strong>
QUICK REFERENCE INDEX<br />
GOLDWELL Colorance Acid Shades<br />
Features and Benefits 04<br />
Technology 05<br />
Service Options 06<br />
Colorance Browns Services<br />
01 COLOR PLAY HARMONY<br />
for color-shy clients 08<br />
02 COLOR PLAY CONTRASTS<br />
for color-curious clients 10<br />
03 COLOR PLAY DIMENSIONAL<br />
for balancing fashion tinting clients 12
04<br />
FEATURES & BENEFITS<br />
Brunette clients focus on natural-looking hair and <strong>com</strong>plexion enhancing brown shades.<br />
They desire healthy hair with superior condition and shine.<br />
Subtle colors with slight contrasts are most attractive for brunette clients and provide<br />
multi-faceted color play.<br />
<strong>COLORANCE</strong> <strong>BROWNS</strong> SHADES ARE IDEAL FOR RICH, ELEGANT RESULTS BECAUSE<br />
THEY OFFER:<br />
» Long-lasting color results with ultimate shine.<br />
» Color brilliance and conditioning even on damaged hair structures.<br />
» A wide range of shades in cool and warm directions.<br />
» Quick and easy services to fulfill the needs of brunette clients.
TECHNOLOGY<br />
<strong>COLORANCE</strong> ACID TECHNOLOGY WITH<br />
CATALYST SYSTEM<br />
The acid pH (value 6.8) is <strong>com</strong>patible with the<br />
hair and skin. The Catalyst System accelerates<br />
the development of the color molecules for<br />
intensive and durable results with ultimate shine.<br />
<strong>COLORANCE</strong> ALSO INCLUDES:<br />
» Max Reds shades for intense, durable red shades.<br />
» NN shades for intense grey coverage up to 75%.<br />
» Mix shades for creative and corrective coloring.<br />
» Colorance Lowlights for quick and easy lowlight<br />
services without pre-pigmentation.<br />
PATENTED COENZYME TECHNOLOGY<br />
The patented Coenzyme Technology* protects<br />
the hair structure during coloring to provide the<br />
unique Colorance performance and quality.<br />
* Patent granted by the European Patent Office (EPO).<br />
COENZYME<br />
05
<strong>SERVICE</strong> OPTIONS<br />
Colorance Browns shades offer individual service options to enhance brunette hair with<br />
a variety of results, from subtle to dramatic multi-faceted effects. Increase your business<br />
with new service ideas for brunette clients. Turn non-color clients into new color clients<br />
by introducing them to color results with condition and ultimate shine. Offer dimension to<br />
existing color clients with special brunette techniques to create harmonious color play.<br />
CLIENT TYPES:<br />
» COLOR-SHY CLIENTS prefer subtle color play and only slight harmonious contrasts.<br />
They want brilliant shine and natural color enhancement.<br />
» COLOR-CURIOUS CLIENTS will try more dramatic shades and contrasts. They want<br />
noticeable color play with stronger contrasts.<br />
» TINT CLIENTS aim for optimum results and intense grey coverage for mid-lengths and ends.<br />
When first tinting grey hair, these clients can be color-shy or color-curious.<br />
WHEN TO USE:<br />
» Enhancing brown shades with subtle results for color-shy clients.<br />
» Multi-shading effects for color-curious clients.<br />
» Color Balancing with intense or subtle results for previously tinted hair.<br />
<strong>SERVICE</strong>S:<br />
» Quick and easy to perform.<br />
» One technique for different services.<br />
» Effective in meeting the needs of brunette clients.<br />
<strong>COLORANCE</strong> <strong>BROWNS</strong> SHADE ADVANTAGES:<br />
» Strong shades in cool and warm directions.<br />
» Gentle acid assortment for ultimate shiny hair.<br />
06
01<br />
COLOR PLAY<br />
HARMONY<br />
08<br />
COLOR PLAY HARMONY<br />
FOR COLOR-SHY CLIENTS<br />
WHEN TO USE:<br />
» Cutting clients who want shiny hair with natural color play.<br />
» To enhance the natural hair color with Colorance Browns shades.<br />
» To provide subtle results.<br />
CONSULTATION:<br />
» Explain Colorance and its gentleness due to the low pH value of 6.8.<br />
» Show the shades you re<strong>com</strong>mend and explain why they best suit the client.<br />
» Use phrases such as: natural results, brilliant shine, enhancing the natural<br />
color.<br />
CLIENT: NATALIA<br />
NATURAL BASE SHADE:<br />
» 6N<br />
TARGET SHADES:<br />
» 5MB<br />
» 6MB
FORMULAS:<br />
Formula a) 60mL Colorance Developer Lotion + 30mL Colorance 5MB<br />
Formula b) 60mL Colorance Developer Lotion + 30mL Colorance 6MB<br />
PREPARATION & SECTIONING:<br />
» Divide the hair into rectangles. Depending on the desired end result, adjust the size.<br />
» Re-section the rectangles diagonally, apply the Colorance Acid shade formulas a) and b) to each section.<br />
APPLICATION:<br />
1. Section 1: Apply formula a) Colorance 5MB<br />
2. Section 2: Apply formula b) Colorance 6MB<br />
BASIN PROCEDURE & HOME CARE:<br />
» Rinse thoroughly, towel dry and condition with colorglow [IQ] Color Finish Serum.<br />
» Re<strong>com</strong>mend colorglow [IQ] Deep Reflects (COLOR) products.<br />
i<br />
PROFESSIONAL ADVICE:<br />
» For very natural results, leave 1 cm / 0.40˝ of the hairline natural.<br />
» Rebook your client’s next appointment.<br />
Section 1<br />
Section 2<br />
09
02<br />
COLOR PLAY<br />
CONTRASTS<br />
10<br />
COLOR PLAY CONTRASTS<br />
FOR COLOR-CURIOUS CLIENTS<br />
WHEN TO USE:<br />
» Hair color clients or fashion coloring technique clients.<br />
» To bring the existing color alive with contrasting tones.<br />
» For multi-shading and dimensional effects.<br />
CONSULTATION:<br />
» Explain the technique with the different contrast and intensity<br />
achieved with the Colorance Browns shades.<br />
» Use phrases such as: color play, contrasts, light and shadow reflects.<br />
CLIENT: MILITZA<br />
NATURAL BASE SHADE:<br />
» 6B<br />
TARGET SHADES:<br />
» 5BG<br />
» 6BG<br />
» 7BG
FORMULAS:<br />
Formula a) 35 mL Topchic Lotion 3% (10 vol.) + 1 level scoop Oxycur Platin Ultra/<br />
Dust-free<br />
Formula b) 60 mL Colorance Developer Lotion + 30 mL Colorance 5BG<br />
Formula c) 60 mL Colorance Developer Lotion + 30 mL Colorance 6BG<br />
Formula d) 60 mL Colorance Developer Lotion + 30 mL Colorance 7BG<br />
PREPARATION & SECTIONING:<br />
» Divide the hair into rectangles. Depending on the desired end result, adjust the size.<br />
» Re-section the rectangles diagonally, apply the Colorance Acid shade formulas b) and c) to each section.<br />
APPLICATION:<br />
1. Apply formula a) Oxycur Platin using foil slices diagonally through the rectangles.<br />
2. Section 1: Apply formula b) Colorance 5BG.<br />
3. Section 2: Apply formula c) Colorance 6BG.<br />
4. Complete the processing time; rinse thoroughly, shampoo, towel dry and condition.<br />
5. Apply formula d) Colorance 7BG throughout to add tone to the highlights.<br />
BASIN PROCEDURE & HOME CARE:<br />
» Rinse thoroughly, towel dry and condition with colorglow [IQ] Finish Serum (COLOR).<br />
» Re<strong>com</strong>mend colorglow [IQ] Deep Reflects (COLOR) products.<br />
i<br />
PROFESSIONAL ADVICE:<br />
» For very natural results, leave 1 cm / 0.40˝ of the hairline natural.<br />
» Use N or NN shades to cover grey hair.<br />
Section 1<br />
Section 2<br />
Foil slices<br />
11
03<br />
COLOR PLAY<br />
DIMENSIONAL<br />
12<br />
COLOR PLAY DIMENSIONAL<br />
FOR BALANCING FASHION TINTING CLIENTS<br />
WHEN TO USE:<br />
» Clients desiring natural grey coverage.<br />
» To give intense or subtle results for clients with previously colored hair.<br />
» Color Balancing with Colorance on midlengths and ends while tinting the<br />
re-growth with Topchic Permanent Hair Color.<br />
CONSULTATION:<br />
» Explain preparatory steps that might be necessary i.e. decolorizing.<br />
» Use phrases such as: effective grey coverage, protection and conditioning<br />
with Colorance Color Balancing, extraordinary shine.<br />
CLIENT TYPE:<br />
» Existing color clients can be color-shy and want grey coverage or they<br />
can be color-curious and will try multi-shading techniques.
FORMULAS:<br />
Depending on individual clients wishes.<br />
PREPARATION & SECTIONING:<br />
» Determine if preparatory steps such as color removal need to be carried out.<br />
» Divide the hair into rectangles. Adjust the size depending on the desired end result.<br />
» Re-section the rectangles diagonally.<br />
» For color-shy clients, use service 01.<br />
» For color-curious clients, use service 02.<br />
APPLICATION:<br />
1. Tint the re-growth with Topchic Permanent Hair Color.<br />
2. Depending on technique 1 or 2, apply formula Oxycur Platin<br />
using foil slices diagonally through the rectangles.<br />
3. Color Balance with Colorance Acid shades.<br />
BASIN PROCEDURE & HOME CARE:<br />
» Rinse thoroughly, shampoo with colorglow [IQ] Color Cleanse Shampoo (POST-COLOR),<br />
towel dry and condition using colorglow [IQ] Finish Serum (COLOR).<br />
» Re<strong>com</strong>mend colorglow [IQ] Deep Reflects (COLOR) products.<br />
i<br />
PROFESSIONAL ADVICE:<br />
» For natural grey coverage up to 75%, mix a Colorance NN shade with the target<br />
shade 1:1.<br />
» For up to 100% grey coverage, use Topchic Permanent Hair Color.<br />
» For lighter results, remove color from the hair with System Color Remover Hair.<br />
13
Congratulations on choosing the professional GOLDWELL Colorance<br />
Browns Service concept, being open to new ideas and enhancing your<br />
service options.<br />
For more detailed information regarding Colorance, please refer to<br />
Colorance Color Manual Book 3 and the Colorance Service Manual.<br />
CREDITS:<br />
Color concept development:<br />
Tammi Savic Salon Erik of Norway, Milwaukee, WI, USA<br />
Colorance concept execution:<br />
Thorsten Ullrich GOLDWELL International Education<br />
Hair Style concept development and execution:<br />
Shane Henning NOK Salon, Sydney, Australia<br />
For more information, call (800) 333-CHIC in the USA and Canada,<br />
(888) 246-3670 in Quebec, and (52) 818-356-3020 in Mexico.<br />
GOLDWELL works exclusively with hairdressers in more than 40 countries worldwide.<br />
www.goldwellusa.<strong>com</strong><br />
DEDICATED TO COLOR PERFECTION.<br />
244090AM • 09/08 • Registered Trademark KPSS, Inc. Linthicum Heights, MD 21090