Mahogany 04 As one of the UK <strong>hair</strong> <strong>in</strong>dustry’s most endur<strong>in</strong>g brands, Mahogany’s tireless <strong>in</strong>ternational show work has signif cantly contributed to build<strong>in</strong>g a positive reputation <strong>for</strong> UK <strong>hair</strong>dress<strong>in</strong>g around the globe. Stéphane Amaru began his career <strong>in</strong> 1983 <strong>in</strong> the family bus<strong>in</strong>ess. In 1988, alongside Toni and Anthony Mascolo, Stéphane opened Toni & Guy <strong>in</strong> Paris, the f rst branch of the salon <strong>in</strong> France. Stéphane Amaru 05 In 2000 he opened his Paris Academy, now educat<strong>in</strong>g over 6,000 <strong>hair</strong>dressers a year. He was twice voted best International Artistic Director of the Year, <strong>in</strong> 2003 and 2005, and Best Entrepreneur of the Year 2006 at the Global Bus<strong>in</strong>ess Awards. S<strong>in</strong>ce 2007, Stéphane has devoted himself exclusively to education, and shar<strong>in</strong>g his ‘recette’ that has made him such a success as an entrepreneur and artistic director . In 2008, because of his broad range of experience, he became a coach <strong>for</strong> Schwarzkopf France; <strong>in</strong> this role he is <strong>in</strong>volved <strong>in</strong> all areas related to <strong>hair</strong> management, from market<strong>in</strong>g through to education. Vycheslav Dyudenko 29 03 04 05 06 The highly regarded Creative Team at Mahogany International consists of Col<strong>in</strong> Greaney , Antony Licata and Neil Atk<strong>in</strong>son. They strive to make sure that Mahogany stays at the <strong>for</strong>efront of British <strong>hair</strong>dress<strong>in</strong>g and cont<strong>in</strong>ues to be <strong>in</strong>spirational to all <strong>hair</strong>dressers. The team believes that <strong>hair</strong>dress<strong>in</strong>g should never be disconnected from the client and all cont<strong>in</strong>ue to serve a loyal client base <strong>in</strong> each of the Mahogany salons as well as spend<strong>in</strong>g time on education stages around the globe, driv<strong>in</strong>g photographic and educational DVD projects. Acknowledged by the <strong>hair</strong>dress<strong>in</strong>g <strong>in</strong>dustry, trade and press as worldwide leaders and <strong>in</strong>novators of <strong>hair</strong> fashion and beauty, Mahogany’s collected awards <strong>in</strong>clude Consumer Image of the Year, Best Photographic Collection, London Hairdresser of the Year, Southern Hairdresser of the Year, Best Avant Garde Hairdresser, and Best Tra<strong>in</strong><strong>in</strong>g System. Twice w<strong>in</strong>ner of the Ukra<strong>in</strong>e HD Championship, Vycheslav Dyudenko opened his f rst salon <strong>in</strong> 2002. 06 He has conducted hundreds of sem<strong>in</strong>ars and presented show programs <strong>in</strong> New York and Paris. He has also been <strong>in</strong>volved <strong>in</strong> the creation of W orld Collections, <strong>in</strong>clud<strong>in</strong>g ‘Freedom’ <strong>for</strong> Intercoif fure Mondial <strong>in</strong> Paris. In 2003, V Dyudenko’s ‘Antifreeze’ collection won second place <strong>in</strong> the <strong>in</strong>ternational AIPP Grand Trophy <strong>for</strong> ‘Avantgarde Hair Style’, beaten only by the V idal Sassoon collection. In the same year he became the President of Eastern Europe Region <strong>for</strong> Intercoif fure Mondial and, <strong>in</strong> 2004, was awarded the title ‘Knight Order Chevalier’ at the W orld Congress Intercoif fure Mondial <strong>in</strong> Tokyo. V Dyudenko is C<strong>hair</strong>man of the Ukra<strong>in</strong>e Committee of Standards of Beauty Salons (KSSK) and a Professor of Applied Science, teach<strong>in</strong>g ‘Culture and art <strong>in</strong> hightech simulation of image design’. In 201 1 he became a creative partner of Schwarzkopf Professional Ukra<strong>in</strong>e.
Take your front row seat <strong>for</strong> the Hairdress<strong>in</strong>g event of the year… “Essential Looks touches the heart and soul of every <strong>hair</strong>dresser that experiences it”
Change language