Mister Myths - Deakin University

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- traditionally a male dominated ‘trophy’ sector has surged in recent years, most notable in Asia-Pacific and with strong potential market reported in India. Figure 3: Luxury watches offer strong man appeal in India 7
Gay men like to shop it seems. In the UK, it is estimated that the ‘pink pound’ is worth £6bn per year, and in the US in 2006 the value of the pink dollar was estimated to be worth US$641 billion [7]. The common view seems to be that gay couples, being often childless, are more affluent that their straight counterparts, more fashion and appearance conscious and are therefore an attractive and distinct market segment. Anyway, if there’s no one to do the shopping for you, what choice do you have? Men are marrying later in life, and divorce is more commonplace. That could mean that a lot more men are having to shop for themselves as their relationship status changes. That isn’t to suggest that shopping is done for men by wives but not by girlfriends, but more ‘single-time’ means more shopping time. Men may not love it, but they have to do it, and every time you get divorced, there’s more stuff to buy! Figure 4: An ironic online offer? www.menhateshopping.com 8
Page 1 and 2: Men and shopping Part 1: Exploring
Page 3 and 4: About the author Steve Ogden-Barnes
Page 5 and 6: hundred and eighty different types
Page 7: Figure 2: A typical male shopper si
Page 11 and 12: This theory has also attracted sign
Page 13 and 14: an unnecessarily prolonged shopping
Page 15 and 16: eturn half the amount of clothes th
Page 17 and 18: Myth-busted? As highlighted, there
Page 19 and 20: References 1. Shopping makes men im
Page 21: Contact Steve Ogden-Barnes Retail I

Mister Myths - Deakin University

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