keynote sessionsAGILE experts share insightWednesday, november 11, 8:30 a.m.Beyond Scope, Schedule, and Cost: RethinkingPerformance Measures for <strong>Agile</strong> <strong>Development</strong>Jim Highsmith, Cutter ConsortiumA recent Business Week article proclaimed, “There is no more Normal.” With businesses in the throesof pervasive change, the traditional emphasis on “following the plan with minimal changes” must besupplanted by “adapting the plan to inevitable changes.” If agile development practices are aboutfocusing on and delivering customer value, then how can adherence to traditional scope, schedule,and cost be a good way to measure performance? It can’t. Jim Highsmith explains the need to movebeyond the classic Iron Triangle measures to instead focus agile software development success onvalue, quality, and constraints. Even today, many agile teams are asked to be flexible and adaptive andthen are told to conform to planned scope, schedule, and cost goals. They are asked to adapt—insidea very small box. If we are to bring truly agile values to our organizations, then we must change ourperformance measures. To paraphrase the <strong>Agile</strong> Manifesto, it’s not that scope, schedule, and cost areunimportant but that value and quality are more important. Jim explores the rationale behind movingto this new set of agile performance measures.The president of Information Architects, Inc. and director of the Cutter Consortium’s agile consulting practice,Jim Highsmith has more than thirty years of experience as an IT manager, product manager, project manager,consultant, and software developer. He is the author of <strong>Agile</strong> Project Management: Creating Innovative Products,<strong>Agile</strong> Software <strong>Development</strong> Ecosystems, and Adaptive Software <strong>Development</strong>: A Collaborative Approach toManaging Complex Systems, winner of the prestigious Jolt Award. Jim is co-author of both the <strong>Agile</strong> Manifesto andthe Declaration of Interdependence for project leaders, founding member of the <strong>Agile</strong> Alliance, and co-founderand first president of the <strong>Agile</strong> Project Leadership Network. Jim has consulted with IT and product developmentorganizations and software <strong>com</strong>panies on five continents.Wednesday, november 11, 4:30 p.m.<strong>Agile</strong>: Resetting and RestartingAlistair Cockburn, Humans and Technology, Inc.The <strong>Agile</strong> Manifesto—ten years in the making—was published in 2001. Now, with more than eightyears of practice, the manifesto has greatly influenced the process of software development. Ithas influenced the IEEE’s software contracting models, the Project Management Institute’s view ofsoftware project management, the Software Engineering Institute’s CMMI assessment model, andhelped change the development process for thousands of organizations around the world. Duringthese years, agile practices have moved forward and continued to mature, adopting ideas from leanmanufacturing and the theory of constraints to add more rigor to our work. Still, many agile projectstoday tend to fail because they are overly tactical and do not take the long-term view. Join AlistairCockburn, one of the seventeen original signers of the <strong>Agile</strong> Manifesto, as he re-examines the originalthinking behind the manifesto, where it has succeeded, how it has been perverted, what is happeningin the agile world today, and how agile practices might evolve in the <strong>com</strong>ing years.Alistair Cockburn, one of the founders of the agile movement, was voted one of the “The All-Time Top 150i-Technology Heroes” in 2007. He calls himself a “project witchdoctor” because people still don’t understand howimproving trust and <strong>com</strong>munication improves project out<strong>com</strong>es. Known for his lively presentations and interactiveworkshops, Alistair is internationally renowned for his expertise on project management, agile development, usecases, and teaching. Two of his books, <strong>Agile</strong> Software <strong>Development</strong>: The Cooperative Game and Writing Effective UseCases, have won Jolt and Jolt Productivity awards. His blog, poems, articles, and talks are available online athttp://alistair.cockburn.us.16Call 888.268.8770 or 904.278.0524 to register • WWW.<strong>SQE</strong>.COM/ADPREG
keynote sessionsMONDAY, may 16, 8:30-5:00AGILE experts share insightthursday, november 12, 8:30 a.m.<strong>Agile</strong> Brushstrokes: The Art of Choosing an <strong>Agile</strong>Transition StyleJoshua Kerievsky, Industrial Logic, Inc.<strong>Agile</strong> software processes vary in detail, depth, impact, and endurance as much as painting styleslike graffiti differ from Baroque or Impressionist art. What can artists teach us about successful agiletransitions? And what can past agile transitions teach us about styles that endured or faded away?Joshua Kerievsky will map agile transitions to art styles and identify elements that lead to successor failure. We will look at palettes of principles and practices, how and when agile styles may beeffectively blended, when or how to do a sketch before jumping to the canvas, how initial transitionscan morph into wholly different styles, and whether to spread a consistent or varying style across adepartment or organization. Joshua will focus on four fundamental agile transition styles as he walksyou through case studies from the past decade. You will <strong>com</strong>e away from this talk with an excellentperspective on the art of agile transitioning and learn what style(s) will work best for you.Joshua Kerievsky leads Industrial Logic, a fourteen-year-old <strong>com</strong>pany that guides organizations in successful agiletransitions. He has more than twenty years of experience in the software field, is an expert and early pioneer in agilemanagement and Extreme Programming, and is a prolific author of eLearning albums that help <strong>com</strong>panies aroundthe world “scale agility faster.” Joshua’s 2004 bestselling book, Refactoring to Patterns, won a Jolt Cola award. Hispioneering work in agile processes has helped popularize readiness assessments, storytest-driven development, andagile chartering.thursday, november 12, 4:30 p.m.Navigating Conflict on <strong>Agile</strong> Teams: Why “Resolving”Conflict Won’t WorkLyssa Adkins, CricketwingOn many agile development teams, conflict lurks under the surface and can erupt as a volcano ofdestruction and suffering. On many agile teams, conflict is viewed mostly as a distraction that keepsthe team from getting the job done. However, on great agile teams, conflict is constant and wel<strong>com</strong>edby all as a catapult to higher performance. In all these situations, conflict is not a mechanistic systemone can simply take apart, fix, and put back together. It is not about mechanisms; it is about humanbeings working together, day after day, in the maelstrom of constant collaboration and change. In thisturbulence, how can teams chart a course through conflict and turn it into a force for greatness? LyssaAdkins reveals a conflict model that helps you do just that, walking you through five levels of conflictfrom “Problem to Solve” to “World War”—with each step finely tuned to view conflict in a deeplyhuman and humane way. After all, agile is about people and interactions—and nowhere is this moreapparent than in the midst of conflict. Come learn a framework you can use right away to help yourteams navigate conflict and move toward high performance.Lyssa Adkins is an experienced <strong>Agile</strong> Coach, who came to agile as a project leader with more than fifteen years ofproject management success. Even with all that experience, she was not prepared for the power and simplicity ofagile done well. As a large-scale program manager and director of Project Management Offices turned agile coachand trainer, she has lived it herself. This makes her uniquely able to help others translate their existing world to theagile world. A professional co-active coach, Lyssa holds triple certifications: Certified Scrum Trainer (CST), ProjectManagement Professional (PMP), and Six Sigma Green Belt (SSGB).Call 888.268.8770 or 904.278.0524 to register • WWW.<strong>SQE</strong>.COM/ADPREG 17
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