eden-magazine-issue-26-summer-2015

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The majority of licorice Pukka use comes from Kazakhstan and all wild sources are FairWild certified.FairWild certified. Pukka is currentlyworking with FairWild projects hereand also in India, Hungary, Spain andBosnia.FairWild education in action in IndiaSo what difference does it make?As well as protecting the livelihoodsof the people who pick the herbs,FairWild projects around the worldteach collectors, who may traditionallyhave dug up the whole plant to harvestits roots, to leave some of the plantin the ground, allowing it to growagain the following year. FairWildalso incentivises collectors who wouldnormally have harvested an entirearea of herbs to leave some untouched22
so the remaining plants can matureand regenerate.As with over-fishing and theconsequent collapse of fish stocks,unrestricted collection of wild herbscan have devastating consequencesnot just for the plants but for thecommunities that pick them. SoFairWild is as much about educationof these communities as it is aboutcertification of the products that carrythe logo. But of course it does meanthat collectors following this way ofpicking herbs need to be rewarded andso collectors are paid a premium priceas with Fairtrade and an additionalamount – known as the FairWildpremium – is paid to the collector’sco-operative to be spent on social andenvironmental projects.Conservation through commerceIt means these communities have astrong incentive to look after wildYou are helping to change the world – one box at atime – by helping someone else to help themselves.plant populations. At Pukka we call itconservation through commerce – theability to help drive sustainability andenvironmental benefits through thethings we imagine, create and sell toyou. And when you buy a packet of aPukka FairWild tea – like Peppermint& Licorice – you should know that youare doing much more than just buyinga box of delicious organic herbaltea. You are helping to change theworld – one box at a time – by helpingsomeone else to help themselves. Itmakes the tea, FairWild and of courseyou pretty special. So the next timeyou buy a box of herbal tea check andsee if it is FairWild and if it is you’llknow what it means. And if you can,tell other people about it – because themore people know, the more they willask for it and the more they ask for it,the more we will all help to make sureherbs are sourced sustainably. Andthat has to be a good thing – for people,plants and the planet.For more information visit:pukkaherbs.comfairwild.org.Collectors can now harvest herbs sustainably thanks to the efforts of FairWild projects23
Page 1 and 2: Inside this issue...Dinosaurs Uncov
Page 3 and 4: Regulars4 News6 Horticultural highl
Page 5 and 6: Eden Project website becomes more u
Page 7 and 8: Capsicum NuMexchef, to decorate his
Page 10 and 11: of flowering plants, birds (thedino
Page 12 and 13: Eden Project MembershipRose Cashman
Page 14 and 15: Fifteen years in the pitJessi Hill,
Page 16 and 17: From bottles to boardshorts:how one
Page 18 and 19: Plants and pedal-powerPam HortonI k
Page 20 and 21: Stage 2 - Hitting the wall...From h
Page 24 and 25: Enterprising communitiesRob LoweWal
Page 26 and 27: Leicester now stock Saffron Acresbr
Page 28 and 29: RISING GROUNDA Search for the Spiri
Page 30 and 31: Behind the Scenes: The OutdoorGarde
Page 32: Horticulturalist Lucy Wengerand fri

eden-magazine-issue-26-summer-2015

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