o_19r00rnrl4hs17fo1v012h13h2a.pdf
Product Synopsis Growth in total online sales slowed to 13.2% in 2014 following surprisingly strong growth of 15.3% in 2013. This represents a return to a longer term trend of decelerating growth as the market matures and we expect this to continue over the next five years. Consumers are increasingly appreciating the benefits offered by strong multi-channel operators that are able to combine the strengths of selling online and in-store, such as Dixons and John Lewis. Meanwhile, pure plays have come to realise that they can’t afford to keep on selling at ultra-low prices if they want to be profitable and instead need to focus on playing to their strengths of offering convenience and breadth of range whilst working to improve service. http://www.researchmoz.us/online-retailing-uk-july-2015-report.html
Product Synopsis
Growth in total online sales slowed to 13.2% in 2014 following surprisingly strong growth of 15.3% in 2013. This represents a return to a longer term trend of decelerating growth as the market matures and we expect this to continue over the next five years. Consumers are increasingly appreciating the benefits offered by strong multi-channel operators that are able to combine the strengths of selling online and in-store, such as Dixons and John Lewis. Meanwhile, pure plays have come to realise that they can’t afford to keep on selling at ultra-low prices if they want to be profitable and instead need to focus on playing to their strengths of offering convenience and breadth of range whilst working to improve service.
http://www.researchmoz.us/online-retailing-uk-july-2015-report.html
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key Players – What You Need To Know<br />
amazon’s Growth Slows<br />
store-based Retailers Catching Up<br />
grocers Still See The Lowest Proportion Of Their Sales Generated Online<br />
buy It Now<br />
flexible Delivery Options<br />
online Retail Advertising Spend Returns To Growth<br />
tv Dominates Advertising Spend But Ebay Favours The Internet<br />
leading Online Retailers<br />
the Top 25 Online Retailers<br />
figure 33: Leading Online Retailers’ Net Online Revenues, 2012-14<br />
top 25: Pureplays Versus Multichannel<br />
figure 34: Distribution Of The Revenues Of The Top 25 Online Retailers (as Ranked In 2014) By Type Of Retailer, 2012-14<br />
top 25: Proportion Of Sales Generated Online<br />
figure 35: Top 25 Online Retailers: Proportion Of Total Sales Transacted Online, 2014<br />
top 25: By Major Product Category<br />
figure 36: Top 25 Retailer, By Major Product Category, 2014<br />
market Shares<br />
top 25 Retailers Increase Their Share Of Total Spending<br />
store-based Retailers Are The Biggest Winners<br />
amazon Drops Share For Two Years Running<br />
figure 37: Top 25 Online Retailers: Share Of All Online Retail Sales, 2012-14<br />
innovation<br />
buy Now<br />
flexible Delivery Options<br />
figure 38: An Artist’s Impression Of An Argos Digital Store Within Sainsbury's<br />
unlocking The Potential Of Social Commerce<br />
personalised Digital Stores<br />
option To Buy Non-groceries That Can Be Delivered With A Grocery Order<br />
access All Areas<br />
brand Communication And Promotion<br />
online Retail Advertising Spend Up In 2014<br />
online Marketplace Operators Are The Biggest Ad Spenders<br />
specialist Pure Play Online Retailers<br />
figure 39: Recorded Above-the-line, Online Display And Direct Mail Total Advertising Expenditure On Online Retail By Leading Uk Pure Play Online Retail<br />
Operators, 2011-14<br />
tv Dominates<br />
figure 40: Recorded Above-the-line, Online Display And Direct Mail Total Advertising Expenditure On Online Retail By Leading Uk Pure Play Online Retail<br />
Operators, By Media Type, 2011-14<br />
ebay Favours The Internet Over Tv<br />
figure 41: Main Media Ad Spend By Leading Uk Pure Play Online Retail Operators, By Media Type, 2014<br />
brand Research<br />
what You Need To Know<br />
brand Map<br />
figure 42: Attitudes Towards And Usage Of Selected Brands, September 2014, November 2014, December 2014, January 2015 And June 2015<br />
key Brand Metrics<br />
Online Retailing - UK - July 2015
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