COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP) / com486dotcom
For more course tutorials visit www.com486.com Resource: BadermanIsland Virtual Organization Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland. Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections: Executive summary of no more than 350 words Research of approximately 1,050 words Background information about the product, service, or brand A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends) Competitive analysis Market analysis Market segmentation and target audience Anything else that provides insight into the current status of the product, service, or brand Marketing objective(s) of approximately 350 to 700 words Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase Marketing plan of approximately 1,400 to 1,750 words Include the actual steps or tasks needed to achieve the objective.
For more course tutorials visit
www.com486.com
Resource: BadermanIsland Virtual Organization
Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
Executive summary of no more than 350 words
Research of approximately 1,050 words
Background information about the product, service, or brand
A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
Competitive analysis
Market analysis
Market segmentation and target audience
Anything else that provides insight into the current status of the product, service, or brand
Marketing objective(s) of approximately 350 to 700 words
Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase
Marketing plan of approximately 1,400 to 1,750 words
Include the actual steps or tasks needed to achieve the objective.
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How will your plan remain ethical and socially responsible? Are there areas of your<br />
campaign that could be construed as unethical and socially irresponsible? If so, how<br />
would you defend your campaign to critics? Evaluation plan of approximately 350 words<br />
How will marketing managers know their efforts have achieved the goal as stated in the<br />
plan?
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