MKT 421 Final Exam Assignment UOP Students

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Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a (n) _____. Skimming price policy Introductory price dealing Penetration price policy Temporary price cut policy Click here to download Complete Answers of UOP MKT 421 Final Exam Answers 3. Behavioral targeting: Delivers ads to consumers based on previous websites the customer has visited. Tries to reach target customers who are actually interested in what the firm has to communicate. Tries to place ads on websites that are designed to appeal to the firm's target market. Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. 4. Which of the following is true of direct distribution? It requires a significant investment in facilities. Direct distribution always serves customer needs better and at a lower cost. Most firms selling consumer products rely on direct distribution. It reduces a producer's need for working capital. 5. The three basic sales tasks are: Order-closing, order-opening, and sales-promoting. Order-taking, missionary selling, and order-getting. Order-taking, supporting, and order-getting.
Order-taking, order-managing, and order-getting. 6. A useful tool for organizing the competitor analysis is: The oligopoly chart. The competitive summary. A competitor matrix. Rivals chart. To download the complete paper click MKT 421 Assignment Guide 7. Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because: The purchase situations may be different. Family life cycles may be different. Many wants are culturally learned. Economic wants do not influence purchases in many regions of the world. 8. The main difference between the "marketing department era" and the "marketing company era" is: More emphasis on short-run planning in the marketing company era. More emphasis on selling and advertising in the marketing department era. Whether the president of the firm has a background in marketing. Whether the whole company is customer-oriented. 9. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:
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MKT 421 Final Exam Assignment UOP Students

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