MKT 571 Final Exam Latest UOP Tutorials
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12. Which control should periodically reassess its approach to the marketplace<br />
with a good marketing audit?<br />
<br />
<br />
<br />
<br />
Marketing control<br />
Ethical control<br />
Performance control<br />
Strategic control<br />
13. What is the perceived monetary value of the bundle of economic,<br />
functional, and psychological benefits customers expect from a given market<br />
offering because of the product, service, people, and image?<br />
<br />
<br />
<br />
<br />
Total management benefit<br />
Complete marketing benefit<br />
Total customer benefit<br />
Ultimate service benefit<br />
14. With ________ as a target market strategy, the firm concentrates on serving<br />
many needs of a particular customer group.<br />
<br />
<br />
<br />
<br />
market specialization<br />
product specialization<br />
selective specialization<br />
single-segment concentration<br />
15. Which of the following can induce a firm to expand into the international<br />
arena?<br />
<br />
<br />
<br />
<br />
A saturated foreign market<br />
Cater to a domestic mass market<br />
High income level of domestic consumers<br />
A saturated domestic market<br />
16. The effect of exposures on audience awareness depends on the following<br />
three factors:<br />
<br />
<br />
<br />
<br />
space, communication, and advertisements<br />
reach, frequency, and impact<br />
distance, timing, and focus<br />
height, length, and width<br />
17. 2Wheels conducts exhaustive customer surveys to discover customer<br />
preferences and attitudes towards the brand. Sally uses cluster analysis to<br />
classify the data and help the company determine the trends in the information.<br />
Sally is using the technique of ________.
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