Progressive Dairyman Circulation - Progressive Dairyman Magazine

usinessProgressive Dairyman CirculationReaching the people . . .You need to reach.Follow this Wisconsin couple as theystart using forward contracts. PG. 26Serving Dairymen Nationwide | January 20, 2010 | Vol. 24 No. 220,4026,378Dairy FarmsOwners/PartnersOperators/HerdsmenMilkers/EmployeesCalf & Heifer RaisersNorthwest3,606Southwest5,084Midwest9,815East Coast8,275Get on the same pageHow to work together as owner,herdsman and consultant. PG. 37PlusWho to pay first?As milk prices improve, find out which of your creditorsshould be on the top of your list to repay. PG. 28Beware of forecastsManaging volatility in 2010 doesn’t have to be likepredicting the weather. Focus on managing yourmargins instead. PG. 17USDA’s aid: A fairy tale?Read why the story-line of December’s direct paymentassistance reads much like one of Aesop’s fables. PG. 14Harvest milk like a calfTeach milkers to do more of what a calf does – stimulatemilk letdown and then harvest immediately. PG. 47Inside:PDPWBusinessConferenceRead about and getregistered for thisMarch 16-17 premiereducational event.Allied IndustryThese are the individuals that trulyinfl uence the dairy producers in thepractices they adopt and the products that they use.They include:Veterinarians (1,125)Nutritionists (877)Consultants (183)Extension/Educators (441)Dairy Suppliers (3,752)In the Midwest and East Coast editions, we target100+ cow operations. In the Northwest and Southwesteditions, we target all dairies. Collectively, these dairiesproduce more than 85% of the U.S. milk supply.Progressive Dairymanis audited byBPA Worldwide.26,780Total circulationMailed 18 times annually(every 3 weeks)Progressive Dairyman also is mailed to all members ofthese associations focusing on dairying:• American Association ofBovine Practitioners (AABP)• American Registry of ProfessionalAnimal Scientists (ARPAS)• Dairy Calf & Heifer Association (DCHA)Why we are focused on larger dairies?U.S. Dairy Operations100+ cows 1 to 99 cowsNumber of dairy operations: 16,000 41,000Milk produced annually: 158 billion lbs. 32 billion lbs.Percent of U.S. Milk Supply: 83.4% 16.6%Average herd size: 466 cows 45 cowsEstimated annual income: $1,846,528 $143,428Most likely to expand operation: Yes NoMost likely to be in business in 10 yrs: Yes No100+ cow operations83.4%of U.S. milk supply12.8%MOREBUYINGPOWER1-99 cows16.6%Source: February 2009 USDA Milk Production Report0609.PD Circulation Demo.inddCurrent as of November 21, 2009PROGRESSIVEDAIRYMANProgressive Dairy Publishing238 West Nez PercePO Box 585, Jerome, ID 83338-0585PHONE (208) 324-4860FAX (208) 324-1133TOLL FREE (800) 320-1424

Continued from previous page2009 Progressive Dairyman Circulation DemographicsEast Coast Edition as of November 21, 2009Total circulation(Allied + Dairy)Alliedindustry Dairy/Heifer 1 - 49 cows 50 - 99 cows 100-199 cows 200-499 cows 500-999 cows 1000+ cowsHerd size notspecified*NY 1,648 353 1,295 27 98 274 291 288 304 8 5PA 1,787 356 1,431 24 121 683 317 190 89 4 3OH 835 183 652 15 50 274 138 103 69 2 1VA 396 64 332 - 12 148 84 69 13 4 2TN 317 36 281 2 45 106 82 34 10 1 1NC 315 60 255 - 21 111 68 41 13 1 -GA 327 46 281 3 15 87 106 44 22 2 2ME 350 19 331 3 38 241 16 26 6 0 1KY 344 62 282 6 16 174 41 27 11 4 3VT 253 61 192 1 9 48 44 57 25 5 3MD 297 52 245 3 18 125 52 29 11 4 3FL 214 59 155 - 8 19 41 31 46 7 3AR 186 19 167 - 15 119 21 9 2 1 -MA 114 18 96 1 33 35 14 11 1 1 -LA 138 8 130 1 29 60 21 7 7 4 1MS 137 6 131 1 7 82 22 15 3 - 1CT 126 31 95 3 11 29 24 16 9 3 -WV 103 10 93 4 40 23 16 6 1 3 -SC 110 12 98 1 8 39 29 15 5 1 -AL 75 16 59 - 4 27 17 8 3 - -NH 85 16 69 2 2 22 26 10 6 1 -NJ 65 31 34 1 2 14 7 6 - 3 1DE 37 6 31 - 3 13 10 4 1 - -RI 11 3 8 1 1 1 3 1 - 1 -DC 5 4 1 - - - 1 - - -Subtotal 8,275 1,348 6,092 84 556 2,480 1,353 944 588 58 29FarmersMidwest Edition as of November 21, 2009Total circulation(Allied + Dairy)Alliedindustry Dairy/Heifer 1 - 49 cows 50 - 99 cows 100-199 cows 200-499 cows 500-999 cows 1000+ cowsHerd size notspecified*WI 3,552 839 2,713 22 225 1000 662 476 291 29 8MN 1,532 346 1,186 9 173 391 289 195 118 8 3MI 1,222 182 1,040 6 44 397 276 189 119 4 5IL 1,057 147 910 8 97 619 96 55 29 4 2IA 763 215 548 4 24 220 116 81 77 21 5IN 566 102 464 5 44 231 76 56 49 1 2MO 405 124 281 3 17 135 72 36 15 1 2NE 329 95 234 1 17 107 54 24 25 - 6SD 273 90 183 2 5 42 33 45 53 1 2ND 116 31 85 1 7 43 13 8 11 2 -Subtotal 9,815 2,354 8,296 76 703 3,459 1,825 1,268 856 73 36FarmersContinued on next pageProgressive Dairy Publishing • P.O. Box 585, Jerome, ID 83338-05851.800.320.1424 • 208.324.4860 • fax 208.324.1133 • dairy@progressivedairy.com2

Continued from previous pageNorthwest Edition as of November 21, 2009Total circulation(Allied + Dairy)Alliedindustry Dairy/Heifer 1 - 49 cows 50 - 99 cows 100-199 cows 200-499 cows 500-999 cows 1000+ cowsHerd size notspecified*ID 1,368 582 786 27 92 171 32 109 278 65 12WA 819 227 592 15 42 71 97 109 152 101 5UT 456 122 334 11 30 58 64 62 53 53 3OR 402 120 282 12 17 46 59 69 67 9 3CO 339 126 213 3 8 32 24 45 77 19 5MT 160 33 127 2 9 24 35 38 12 6 1WY 51 9 42 1 8 9 5 5 2 12 -AK 11 2 9 - 1 4 1 - 1 2 -Subtotal 3,606 1,221 2,385 71 207 415 317 437 642 267 29FarmersSouthwest Edition as of November 21, 2009Total circulation(Allied + Dairy)Alliedindustry Dairy/Heifer 1 - 49 cows 50 - 99 cows 100-199 cows 200-499 cows 500-999 cows 1000+ cowsHerd size notspecified*CA 2,521 587 1,934 21 18 65 336 436 750 297 11TX 1,091 426 665 10 32 75 113 73 178 176 8KS 486 134 352 19 80 95 74 24 35 20 5OK 356 39 317 58 104 74 32 12 13 21 3NM 344 156 188 2 2 3 10 17 87 62 5AZ 215 80 135 2 2 1 2 13 86 28 1NV 69 32 37 1 2 1 2 7 20 1 3HI 2 1 1 - - - - - 1 - -Subtotal 5,084 1,455 3,629 113 240 314 569 582 1,170 605 36FarmersProgressive Dairyman All Regions as of November 21, 2009Total circulation(Allied + Dairy)AlliedindustryInternationalDairy/Heifer 1 - 49 cows 1 to 99 cows 100-199 cows 200-499 cows 500-999 cows 1000+ cowsHerd size notspecified*Total 26,780 6,378 188 20,402 344 1,706 6,668 4,064 3,231 3,256 1,003 130* Prior to 2007 Progressive Dairyman did not ask Western dairies to indicate a cow number in the subscription process.FarmersProgressive Dairyman Subscribers by Profession* as of November 21, 2009Consultants Nutritionist Veterinarian Ext/Education Other183 877 1,125 441 3,752* These subscribers are included in the “Allied Industry” category in their respective regions.Progressive Dairy Publishing • P.O. Box 585, Jerome, ID 83338-05851.800.320.1424 • 208.324.4860 • fax 208.324.1133 • dairy@progressivedairy.com3