developing a wetland centre, English - Wetland Link International

content of the development; can be used to influence policymakers, funders, senior managers and governance; guides resourceallocation, and informs the timing of the development withattendant benchmarks, milestones and payment schedules.• Objectives of the interpretation – learning, feeling and doing• Who is it for? Audiences – priorities and profiles• Access issues - disability access, conforming to legal standards ifappropriate• Consultations and market research• How will we achieve it? Guiding principles of interpretation asabove• Design considerations for the development• The need for habitat feasibility this needs to be hinted as manywetland centres require this and it also helps inform the stories byknowing the habitats, species etc.• Storyline – one technique is to describe the visitor experience as anarrative written to a friend in letter form (the ‘Dear Bill’ letter).• The Experience – identify zones and pulses, then for each area, listthe objectives; themes, stories and messages, andtreatments/methods (i.e. which media will you use)?• Resourcing the Plan - in terms of development and operationalcapital costs, staffing, maintenance and eventual refurbishment.• Marketing and Promotion• Volunteer Strategy• Monitoring and Evaluation• Any associated printed or web-based materials• Appendices to include plans and drawings, support letters, riskassessments, time frame and responsibilities, reporting and fundingschedules, legal considerations etc.38