Issue 32 web-2.pdf

Idiot CultWords: Vanessa Heart (www.vanessaheart.com)Photography: Morgan FebreyIdiot Cult is a Denver based clothing company getting much deserved attention lately withits hilariously clever visual wordplay and fun politically incorrect designs. Idiot Cult can bepurchased at Rebel Circus, Dolls Kill, and in Denver at MegaFauna and Twist & Shout.Morgan Febrey is the mastermind behind the brand, which started in 2008. As Morganputs it, “Idiot Cult is indeed my little love child. Outside of having a muse, it’s just me, aglass of bourbon, and a mouse going click, click, click. It used to be called Febrey, mylast name, but no one can spell that. Marketing no one can spell is like making love ona bed of razors. I have ‘idiot’ tattooed on my arm. I toyed around with company nameswith my friend, B. Styles. He then pointed at the tattoo. Idiot Cult is a nickname for all ofhumanity.”He started Idiot Cult on a whim, inspired by the Democratic National Convention inDenver in 2008. “I was just sitting around and connected Barack and broccoli asverbal play. Being a Photoshop jerk, the visual pun was just around the corner. TheDNC was in town. I grabbed 30 iron-ons, some crap shirts, and got my domesticon. I went downtown and sold all of them in an hour and a half. BAM! $600. Then Iwent to a bar and got well lit.”Morgan’s career originated in the advertising industry, although with a desire tocreate his own brand and art, he has freelanced for over a decade now whileIdiot Cult remains his brain child.“The small and simple success at the DNCstarted me down the path. Now we make stupid shirts for smart people,” hesays.Idiot Cult is still a growing business, sure to take the states by storm. “We’restill crowning as a business. Trying to keep our plans malleable. A smartbusiness person would have a clear direction. We don’t have any smartbusiness persons on staff yet, so we have more erection than direction,”states Morgan Febrey.My recommendation is to go to www.IdiotCult.com right now and addsome hilarity into your wardrobe.46 InkSpiredMagazine.com