PDF_Concept_2.pdf

From One Device To MultipleFrom One Device to Multiple the increasing number of media channels has created complications for marketers to determinewhen, and where, their customer is located along the purchase journey. While this fragmentation presents challenges, it alsocreates a huge opportunity, because there are now more interaction touchpoints. .The Forrester/Tapad report said consumers own more connected devices than ever, with more than 70% of connectedconsumers indicating that they personally use three or more devices.It’s not just the devices that are multiplying; it is also the time spent engaging with content across screens.Time spent with digital media has leaped to 5 hours and 38 minutes a day, with 2 hours and 51 minutes of that time being spenton mobile, according to eMarketer. This is due to the fact that consumers take their devices with them and engage on and offthroughout the day and night.www.hotcakedigitalmedia.com