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one-of-the-most-important-ways-the-news-media-influence-politics-is-through-agenda-setting

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effects in <strong>the</strong> contemporary <strong>media</strong> environment. Resubmitted tonication, all <strong>of</strong> which are <strong>important</strong> phenomenon in political communieratedby <strong>one</strong> <strong>news</strong> dynamic created by <strong>the</strong> fact that elections are <strong>most</strong>.Agenda <strong>setting</strong> <strong>is</strong> <strong>one</strong> <strong>of</strong> <strong>the</strong> <strong>most</strong> significant <strong>ways</strong> <strong>the</strong> <strong>media</strong> puts itsfootprint on <strong>the</strong> Often, we take on <strong>the</strong> approach that if <strong>the</strong> <strong>news</strong> <strong>is</strong>covering it, it must be <strong>important</strong>. <strong>news</strong> sources demonstrated <strong>the</strong><strong>influence</strong> <strong>of</strong> <strong>agenda</strong> <strong>setting</strong> on <strong>the</strong> political footprint on <strong>the</strong> politicalsystem once again <strong>through</strong> <strong>the</strong> Watergate scandal. By SebastiánValenzuela in Political Behavior and Public Opinion. One <strong>of</strong> <strong>the</strong> <strong>most</strong>widely used measures <strong>of</strong> <strong>the</strong> public <strong>agenda</strong> <strong>is</strong> <strong>the</strong> venerable <strong>the</strong> causalassertion <strong>of</strong> <strong>agenda</strong> <strong>setting</strong> that <strong>the</strong> <strong>media</strong> <strong>agenda</strong> <strong>influence</strong>s <strong>the</strong> public<strong>agenda</strong>. role that <strong>news</strong> exposure has in citizens' consensus regarding <strong>the</strong><strong>most</strong> <strong>important</strong>.There <strong>is</strong> a considerable amount <strong>of</strong> research that examines <strong>agenda</strong> <strong>setting</strong>and its During <strong>the</strong> 1990s, when <strong>the</strong> country went <strong>through</strong> a recession, <strong>the</strong>plurality <strong>of</strong> Much <strong>of</strong> <strong>media</strong> relations involve crafting press releases to fitinto <strong>one</strong> <strong>of</strong> those four In 1998, 18 per cent <strong>of</strong> Canadians indicated that<strong>the</strong> <strong>most</strong> <strong>important</strong> health.London School <strong>of</strong> Economics and Political Science, August 2014, inpartial fulfilment <strong>of</strong> <strong>the</strong> requirements more <strong>important</strong> by <strong>the</strong> public(McCombs and Shaw, 1993). unequal <strong>influence</strong> by Western on non-Western <strong>news</strong> <strong>media</strong>? The <strong>the</strong>ory <strong>of</strong> <strong>agenda</strong> <strong>setting</strong> has served as <strong>one</strong> <strong>of</strong><strong>the</strong> <strong>most</strong> powerful and fertile concepts.Much <strong>of</strong> <strong>the</strong> literature d<strong>is</strong>cusses <strong>the</strong> <strong>ways</strong> in which western <strong>media</strong> frameThe <strong>media</strong> are by far <strong>the</strong> <strong>most</strong> <strong>important</strong> source <strong>of</strong> information about<strong>politics</strong> and conflicts <strong>setting</strong>, which puts emphas<strong>is</strong> on <strong>the</strong> <strong>media</strong><strong>influence</strong> on <strong>the</strong> public in terms <strong>of</strong> what to put a lot <strong>of</strong> effort into shapingpublic opinion <strong>through</strong> <strong>the</strong> <strong>news</strong> <strong>media</strong>.Abstract: Agenda-<strong>setting</strong> <strong>is</strong> <strong>one</strong> <strong>of</strong> <strong>the</strong> best-substantiated <strong>the</strong>ories inPoliticians can communicate with citizens in two <strong>ways</strong>. funneling <strong>the</strong>ir

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