Success

The Triple AWay to Spark Your Company’s ProfitsWinning small and home basedbusinesses today must continuallyshake things up to stay in the game.Whether it’s adding new marketingtwists on existing products andservices or anticipating customerwants with compatible new items youcan add to your product mix, hatchingnew ideas and concepts is vital to aprofitable company.AAA Here is what I call the “Triple A”way to plant seeds of idea generation,innovation and creativity: Anticipate,Ask, and Add.Anticipate: Is there something yourcustomers want and don’t realize theyneed? Something compatible with yourbusiness that you can provide. Take timeto study trends and new business ideasfrom around the world. When a product,idea or strategy intrigues and inspiresyou, ask yourself, “How can this be anopportunity for me?” You can ofteneasily borrow and tweak ideas from otherindustries and regions with a littlethought and successfully apply them toyour own micro small or home business.Doing this on a regular basis will keepyou light years ahead of yourcompetitors.Are you passionate about a particularcause? Consider the following.A Dutch designer created a uniquefashion label, called 50/50 with castoffs from Salvation Army thrift stores.Profits are shared equally between thecompany and the Salvation Army. Thelabel is now sold in Holland’s mostpopular department store and doingwell. Social Entrepreneurship is a fastemerging trend where companiesappeal to the social consciences ofconsumers by conducting theirbusinesses in accord with certainstandards (i.e Sweatshop Free,Environmentally Safe, etc.) or byWe Are Committed To CareerOpportunities For AllWe Are Committed To CareerOpportunities For All6155 El Camino RealCarlsbad, CA 92009www.viasat.comWe are an equal opportunity employerwho fully and actively supports equalaccess for all people regardless of race,color, religion, gender, sexual orientation,age, national origin or disability.CLEAN VENTURE, INC.201 S. 1ST StreetElizabeth, NJ 07206www.cleanventure.comWe are an equal opportunity employerwho fully and actively supports equalaccess for all people regardless of race,color, religion, gender, sexual orientation,age, national origin or disability.2 Minorities & SUCCESS Summer 2009