Introduction to the Aarhus United Group

Dual strategy:
Grow the business and Enhance competitiveness
9
Grow Grow the the business:
•• To To develop develop the the market market leadership leadership
within within the the field field of of speciality speciality fats fats for for the the
chocolate chocolate and and confectionery confectioneryindustry industry
•• To To increase increase earnings earnings from from
foodservice, foodservice, retail retail and and bakery bakery fat fat
products products
•• To To utilise utilise the the Group’s Group’s strong strong palm palm oiloilbasedbased production production to to meet meet the the fastfastgrowinggrowing demand demand for for products products free free of of
trans-fatty trans-fatty acids acids
•• To To increase increase the the focus focus on on sales sales of of
speciality speciality fats fats for for cosmetics, cosmetics, dietary dietary
supplements supplements and and pharmaceuticals
pharmaceuticals
Enhance competitiveness:
•• To To focus focus on oncost cost efficiency efficiency
•• To To exploit exploit the the synergistic synergistic effects effects
made made possible possible by by the the new new Group Group
structure structure
•• To To continue continue investing investing in in advanced advanced
technology technologyin in order order to to increase increase the the
Group’s Group’s competitive competitive ability ability
•• To To focus focus on on innovative innovativeinitiatives initiatives that that
can can give give customers customers more more added added value value
Press Conference, May 2005