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1Conservation Doesn't Have a PartyConservation is not left, right, or center—it’s common sense.In 2012 Audubon, in partnership with the Republican organizationConservAmerica, launched a bold campaign, “Because ConservationDoesn’t Have a Party,” to engage people all along the politicalengagingOUR netwORkAudubon was a social network from its inception,when early conservationists formed chaptersthat opposed the killing of birds for hatsand clothing. A century later our social networkhas truly come to life. We’re communicatingvital conservation messages and connectingwith increasingly diverse audiences. That mightmean giving website visitors an up-close look ata seabird colony, the way we did via Puffin Cam.Or offering nature lovers a chance, with Exit theHighway, our exciting collaboration with Toyota,to join a virtual community and share theirfavorite nature photos. Or providing the latestnews from around our network with Wingspan,spectrum. Nearly 120,000 people signed the American EagleCompact and participated via a blog and social media in anattempt to lift conservation above the partisan rancor thatprevents any progress on resolving congressional gridlock.a monthly, flyway-customized email newsletter.This virtual network is providing new supportfor our mission. We’re using social media to builda bigger Audubon community, tripling our socialmedia followers in the past year. We’re alsogrowing fundraising through digital channels:Fiscal year 2012 saw a 300 percent increase innet online revenue over the previous year. Onlinechannels can also be effective pieces of a largerconservation effort. June’sRaise Your Voice for Arctic Birdsmultiplatform campaign (directmail, email, social media, andpublic relations) was a collaborationof National Audubon’sEngagement and Policy teams,the Audubon Alaska state program,and our partners at theAmerican Birding Associationto raise support for protectingcritical habitat in Alaska.12 AuduBON 2012 A NNu A l R EPORT