Fifth Gear

New Canadian NASCAR VentureThough stock car racing is not a discipline participated in by most of our membership I thought you might beinterested in the Canadian aspect of this story. John Graham, a past winner of the 24 hours of LeMans hasteamed with Ford Racing and Brewco to form a Canadian entry into the NASCAR Busch Series. Lead sponsorof the car is “Kickbutt amped energy ballz” a Canadian manufacturer and distributor of an energy supplementthat is essentially is a mix of a powerbar and an energy drink. John’s first race was in Montreal at what wascoincidently the Busch series’ first Canadian appearance. Please see the official press release containedelsewhere in this issue.“Oh Crap I broke it!!!”Driver-John Graham (right)Let me tell you how this relates to Magnum Fine Commercial Printing (your ice racing sponsor).Magnum is the production division of Intertainment Media a Canadian publicly tradedcompany (TSXV:INT). We produced collateral materials for the press conference such as the sample productlabels and info brochure, the backdrop you see in the photo and decals for the car.Eye Rock Digital (www.eyerockdigital.com) our new media division has developed an online video fan site forthe NASCAR team to provide the NASCAR fan base the behind the scenes footage of events that they couldnot normally see.This footage includes special events, candid interviews, comments on perceptions and happenings during thenon-televised times such as practice and testing days.The address of this site is www.kickbuttracingtv.com and is updated usually within 24 hours of new contentbeing filmed.Eye Rock and Magnum are also currently working on another site similar to the Kickbutt site to encourageattendance and provide information about the Ice race series that will be revealed later this year.If you would like more information on this or about what other services we provide feel free to contact me atthe office.Rob Colercole@magnumprinting.comMagnum Fine Commercial Printing Limitedwww.magnumprinting.com