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Why Choose Certified Green?Why Choose Certified Green?O V E R V I E W O F C U R R E N T S I T U A T I O N“Green & safer” claims and products have been around for close to 20 years. However, until recently, Green cleaning has notgrown significantly. Why?N O T G R O W N F O R V A R I O U S R E A S O N S :• Poor product performance• Price premium• Unclear standards/lack of consistent standards• Unproven claims/misinformation/false claims• Lack of understanding by cleaning professionals• Lack of acceptance by the major manufacturers ofcleaning chemicals• Complacency and resistance to changeThings have changed over the past few years, and there has beentremendous growth in “Proven Green” cleaning chemicals. Themore significant reasons are that “Proven Green” products nowperform as well or better than traditional products; there is nolonger a price premium; and there are some very large users thathave been using “Proven Green” cleaning chemicals for yearswhich provide testimonial proof that the products work costcompetitively. This provides end-users with independent andobjective verification of Green claims.This trend promises to continue gaining momentum exponentiallyas public awareness, and health and safety concerns escalate.Significant development: Canada’s (EcoLogo Program) andDesigned for the Environment (DfE) were adapted by several largeorganizations, making it easy for purchasers to know exactly whatconstitutes a Green product.T H E P R O B L E M . . .There are a lot of false, misleading claims being made bymany manufacturers. Others do not provide the necessaryinformation to do a thorough analysis of “how Green” theproducts truly are. Others make claims that are unsupportedby objective, 3rd party verification. This “eco-babble/greenwashing” often takes the form of non-scientific andnon-verifiable claims.• misleading by using terms such as the following:- safe...no product is 100% safe (water can kill)- 100% biodegradable...but not giving the test. For example,does it biodegrade in 10 days or 10 years?- implying that since the ingredients come from plant extractsthey are safe...bear in mind that nicotine comes from tobaccoand cocaine also comes from a natural plant. Furthermore,turpines such as pine oil are natural but are not consideredrapid biodegradable.- non-toxic to aquatic life...but not specifically advising iftested against algae, invertebrea, vertibrea, minnows oragainst whales• misleading in their claims...”Does Not Contain”.There are over 100,000 ingredients in the marketplace.Any company can pick ingredients that their product doesnot contain.• misleading in their claims...”Contains”.Similar to the point above. This information is relevant only ifit lists ALL ingredients.• They list no ingredients in Section 2 of their MSDS.By not disclosing all ingredients, like Enviro-Solutions does, theproducts may in fact have ingredients that are hazardous butare less than 1% of the solution or have cancer-causingingredients but being less than 0.1% of the solution, or haveingredients that are hazardous to the environment but not onthe list of ingredients that determine if you must report ifgreater than 1% (such as phosphates). The only way you canbe sure is to force the manufacturer to divulge all ingredientsand then review each for human and environmental impact.12www.enviro-solution.com C Choose Wisely...Choose Enviro Solutions
Why Choose Certified Green?The Seven Sins of Eco-Babble/GreenwashingAvoid them at all costs.Green·wash (grēn'wŏsh', -wôsh') – verb: the act of misleading consumers regarding thehuman health and safety and/or environmental practices of a company or the human healthand environmental benefits of a product or service.A recent in-store survey conducted by TerraChoice reviewed the human health or environmental claims (approximately4,996) made on more than 2,219 products at several well-known North American retailers. All but 2% of the productscommitted at least one of the sins described below.Sin of Vagueness -Making broad, poorly defined environmentalclaims that are essentially meaningless.Example: Products claiming to be “chemicalfree” but even water is a chemical. Orproducts claiming to be 100% naturalwhen lots of naturally-occurring substancesare hazardous (e.g., arsenic, formaldehyde,snake venom and hemlock).Sin of the Hidden Trade-Off -Focusing consumer attention on a singleenvironmental attribute such as recycledcontent while ignoring additionalimportant environmental issues suchas toxins content or the impacts of themanufacturing process.Example: Paper products focusing onlyon recycled content and ignoring theT H E S O L U T I O N . . .significant impacts of the paperbleaching and manufacturing process.Sin of Unverified Claims -Being unable or unwilling to provideproof of an environmental claim.Example: Manufacturers beingunable or unwilling to provideproof of post-consumer recycledcontent or claims that theirproducts do not contain anyhazardous materials.Sin of Fibbing -Making a blatantly false ormisleading claim.Example: Products falsely claimingto be EcoLogo certified or to meetthe Energy Star® standard.Sin of Irrelevance -Making an accurate statement that is unimportantand unhelpful for consumers seeking moreenvironmentally responsible products.Example: Products claiming to be CFC-freeeven though CFCs were banned 20 years agoor biodegradable garbage bags even thoughit would take thousands of years for them todegrade in a modern landfill.Sin of Relativism -Claiming environmental benefits for productsthat are actually harmful or that posesignificant environmental challenges.Example: Organic cigarettes.Sin of Worshipping False Labels -A product that through either words orimages, gives the impression of third-partyendorsement where no such endorsementactually exists.1) Use only products “Certified Green” bya leading certification body, such asEnvironment Canada’s “EcoLogo Program”or the U.S. “Green Seal Program” or “EPA’s -DfE Program” where the criteria exist.2) Criteria now exists for Floor Care, Carpet Care,Washroom Care, Odor Eliminators, Hand Soap,General Purpose & Specialty Cleaners,Bio-Enzymatic Cleaners and more!3) Where there is no set criteria, makemanufacturers prove their claims.That is the easiest, simplest, and safest way forusers to be sure that they are in fact using productsPROVEN to be safer. Unless you have the time,chemistry background, and receive all necessaryinfo and 3rd party verification from themanufacturer, you are at the mercy of misleadingand false claims, and can be held negligent.www.enviro-solution.com C Choose Wisely...Choose Enviro Solutions13Enviro-Solutions . . . Good Clean Products 13
Page 4 and 5: Proven SolutionsEND-USECUSTOMERS...
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Page 16 and 17: Why Choose Enviro-Solutions Certifi
Page 22 and 23: Product SelectionFLOOR CARE- Finish
Page 24 and 25: Product SelectionThe following is a
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Page 28 and 29: Floor CareEnviro-Solutions products
Page 30 and 31: Floor CareFor a product MSDS and In
Page 32 and 33: DisinfectantsG E N E R A L P U R P
Page 34 and 35: Washroom CareH A N D S O A PES 49 F
Page 36 and 37: General Purpose and Specialty Clean
Page 38 and 39: Bio-Enzymatic Cleaners38W H AT A R
Page 40 and 41: Bio-Enzymatic CleanersFor best/opti
Page 42 and 43: Industrial/Commercial CleanersHeavy
Page 44 and 45: DispensersD I S P E N S I N G / D I
Page 46 and 47: DispensersQDV SeriesQDV dispensers
Page 48 and 49: DispensersK E Y D I S P E N S E R S
Page 50 and 51: Key Cleaning Products By Market Seg
Page 52: This is where the FSCor PEFC logo a

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