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Leaders in Giving - The United Way of Forsyth County

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<strong>Leaders</strong> in Giving<br />

A Special Thank You to BB&T<br />

A Special Thank You to BB&T<br />

In an unprecedented expression of admiration and commitment to community, BB&T honored Betty and John<br />

Allison with a gift of $250,000 to the Tarheel Triad Girl Scouts, a United Way partner agency. Betty Allison is a longtime<br />

Girl Scout adviser, supporter, and leader who has served on the agency’s board for ten years. Her husband,<br />

John Allison, chairs BB&T Corporation’s board of directors and is the bank’s former CEO. His commitment to<br />

improving communities where BB&T has a presence is well-known.<br />

United Way of Forsyth County offers a special thank you to the Allisons and BB&T for their support. During a<br />

difficult economic period that limited campaign growth in the vast majority of companies, BB&T took the lead<br />

from its own mission of “making the communities in which we work better places to be.”<br />

Steve Wiggs, Senior Executive Vice President and Chief Marketing Officer, served as 2008 United Way Campaign<br />

Chair and led an outstanding effort despite severe economic challenges. Under his leadership, BB&T sponsored<br />

an innovative matching program that provided a $100,000 challenge grant to incent first-time corporate gifts at<br />

44 organizations and contributed the resources to develop our 2008 campaign video and advertising campaign.<br />

In addition, BB&T ran an outstanding employee campaign, increasing employee gifts by 11 percent and winning<br />

a Spirit of North Carolina Award. Overall, the 2009 United Way Campaign at BB&T produced more than $1.3<br />

million.<br />

BB&T’s support of United Way has been outstanding for many years. In 2008, it was nothing short of exceptional<br />

and has allowed United Way to take even greater strides in advancing the common good in Forsyth County.<br />

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