Leaders
Leaders in Giving - The United Way of Forsyth County
Leaders in Giving - The United Way of Forsyth County
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<strong>Leaders</strong> in Giving<br />
A Special Thank You to BB&T<br />
A Special Thank You to BB&T<br />
In an unprecedented expression of admiration and commitment to community, BB&T honored Betty and John<br />
Allison with a gift of $250,000 to the Tarheel Triad Girl Scouts, a United Way partner agency. Betty Allison is a longtime<br />
Girl Scout adviser, supporter, and leader who has served on the agency’s board for ten years. Her husband,<br />
John Allison, chairs BB&T Corporation’s board of directors and is the bank’s former CEO. His commitment to<br />
improving communities where BB&T has a presence is well-known.<br />
United Way of Forsyth County offers a special thank you to the Allisons and BB&T for their support. During a<br />
difficult economic period that limited campaign growth in the vast majority of companies, BB&T took the lead<br />
from its own mission of “making the communities in which we work better places to be.”<br />
Steve Wiggs, Senior Executive Vice President and Chief Marketing Officer, served as 2008 United Way Campaign<br />
Chair and led an outstanding effort despite severe economic challenges. Under his leadership, BB&T sponsored<br />
an innovative matching program that provided a $100,000 challenge grant to incent first-time corporate gifts at<br />
44 organizations and contributed the resources to develop our 2008 campaign video and advertising campaign.<br />
In addition, BB&T ran an outstanding employee campaign, increasing employee gifts by 11 percent and winning<br />
a Spirit of North Carolina Award. Overall, the 2009 United Way Campaign at BB&T produced more than $1.3<br />
million.<br />
BB&T’s support of United Way has been outstanding for many years. In 2008, it was nothing short of exceptional<br />
and has allowed United Way to take even greater strides in advancing the common good in Forsyth County.<br />
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