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Uncovering Greenwash: Challenging our governments ... - One Sky

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Uncovering ‘GreenWash’<br />

federal support to community sustainability initiatives and federal involvement<br />

with municipalities. Non- governmental organizations are increasingly being<br />

recognized for their role in promoting sustainable development. Canada has<br />

been a promoter of youth inclusion in policy and decision-making and promotes<br />

gender equity, however it is a long way from settling treaties and landuse<br />

management plans with aboriginal peoples, and does little to support small<br />

farmers. Some companies have taken initiatives around corporate social responsibility,<br />

but numbers will remain few until Canada develops a standardized<br />

set of indicators that can be tracked, monitored and reported on in a systematic<br />

and reliable way. Legislation around pollution prevention in workplaces<br />

is also needed to protect workers and the environment.<br />

4. Means of Implementation<br />

Part of why Canada has not developed sustainably is that it has not adequately<br />

planned or used the tools necessary to implement Agenda 21 and the multilateral<br />

environmental agreements to which it is a party. Although it committed<br />

to do so, Canada has yet to develop a national sustainable development plan<br />

with clear objectives, goals and means to measure progress. Unlike many European<br />

countries, Canada has few examples of ecological fiscal reform or redesigning<br />

taxation and expenditure programs to create incentives and support in<br />

the shift to sustainable development. To improve our record we must also harmonize<br />

legislation upwards to the highest standard. For the private sector, Canadians<br />

want enforceable legislation to ensure environmental compliance and<br />

social responsibility, not voluntary measures. We need improvements on environmental<br />

assessment requirements. On the international level, Canada has<br />

failed to reach the target of 0.7% of GNP for overseas development assistance.<br />

As one of the world’s largest consumers, we have a responsibility to provide<br />

resources towards environmental sustainability and the elimination of poverty.<br />

In order to affect change at all levels, education regarding environment and<br />

sustainability needs to be implemented.<br />

Conclusion<br />

Several contributors recognized our high standard of living as impetus to take<br />

a leadership position toward change and environmental and social accountability.<br />

The demands are clear: what we need is leadership at the highest levels<br />

and the political will to change Canada’s course toward a more sustainable<br />

future.<br />

Nikki Skuce, One Sky<br />

Canadian Environmental Network’s Forum on the WSSD<br />

www.cen-rce.org/wssd info@onesky.ca

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