The 2012 SISO CEO Film Festival
The 2012 SISO CEO Film Festival - Society of Independent Show ...
The 2012 SISO CEO Film Festival - Society of Independent Show ...
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7:00am – 8:00am<br />
Elizabeth Capella<br />
8:15am – 9:00am<br />
9:00am – 9:30am<br />
All sessions will be held in the Elizabeth Ballroom<br />
<strong>Film</strong> titles are for reference to the sessions only and do not imply that these will be movies.<br />
All are live performances by the people represented below.<br />
Breakfast<br />
Introductions<br />
Star Trek<br />
Sponsored by:<br />
Written by AMR International, Produced and Directed by Denzil Rankine, Executive Chairman, AMR<br />
International, New York, London.<br />
STARRING<br />
This documentary set in the year 2015 outlines winning exhibition strategies based<br />
on <strong>CEO</strong> interviews from around the world, external benchmarks and industry<br />
analysis. It's the Industry’s "what's in-what's out" summary and provides insight into<br />
the direction of the Industry, where the growth opportunities are and the key issues<br />
we face as captains of our own enterprise. This documentary will set the tone, posing<br />
the serious questions that will be answered throughout the Summit.<br />
Denzil Rankine<br />
Executive Chairman<br />
AMR International, New York, London<br />
9:30am – 9:45am<br />
Grand Illusion<br />
This short documentary stars Jonathan Knee, Senior Managing Director of<br />
Evercore Partners and Director of the Media Program at Columbia Business<br />
School. In this intriguing look at the media industry based on Knee’s recent book,<br />
<strong>The</strong> Curse of the Mogul: What’s Wrong With <strong>The</strong> World’s Leading Media<br />
Companies, Knee dissects how the leaders of many of the largest media<br />
companies have managed to underperform consistently for decades while<br />
maintaining an illusion of success. This captivating story examines the structural<br />
qualities of the trade show business that have enabled it to thrive during a period<br />
of unprecedented media dislocation.<br />
9:45am – 10:30am<br />
<strong>The</strong> Lord of the Rings: <strong>The</strong> Twin Towers<br />
All of Hollywood has been waiting for this blockbuster that brings together Mega Stars Mike<br />
Rusbridge and David Levin, the leaders of the two largest publicly traded trade show companies as<br />
they share perspectives on their different paths to success in a discussion with Jonathan Knee. In the<br />
first segment of this trilogy, Mike Rusbridge structures the framework that established Reed<br />
Exhibitions as the Industry’s global leader with the acquisition of Miller Freeman Europe in 2000. <strong>The</strong><br />
second episode blossoms in 2005 when David Levin, <strong>CEO</strong> of United Business Media, transformed<br />
their business into one where more than half of<br />
its profits were coming from events. <strong>The</strong> third in<br />
the series will explore these two giants’<br />
approaches to the challenges and opportunities of<br />
the current dynamic environment. Mike and David<br />
candidly discuss their approaches to acquisitions<br />
and launches and will surely be up for Academy<br />
consideration as they reveal their perspectives on<br />
globalization, digitization and their experiences<br />
trying to sell across media.<br />
Monday, March 26, <strong>2012</strong><br />
Jonathan Knee<br />
Senior Managing Director<br />
Evercore Partners<br />
STARRING<br />
David Levin<br />
<strong>CEO</strong><br />
UBM<br />
STARRING<br />
Jonathan Knee<br />
Senior Managing Director<br />
Evercore Partners<br />
Mike Rusbridge<br />
Chairman and <strong>CEO</strong><br />
Reed Exhibitions