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The 2012 SISO CEO Film Festival

The 2012 SISO CEO Film Festival - Society of Independent Show ...

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7:00am – 8:00am<br />

Elizabeth Capella<br />

8:15am – 9:00am<br />

9:00am – 9:30am<br />

All sessions will be held in the Elizabeth Ballroom<br />

<strong>Film</strong> titles are for reference to the sessions only and do not imply that these will be movies.<br />

All are live performances by the people represented below.<br />

Breakfast<br />

Introductions<br />

Star Trek<br />

Sponsored by:<br />

Written by AMR International, Produced and Directed by Denzil Rankine, Executive Chairman, AMR<br />

International, New York, London.<br />

STARRING<br />

This documentary set in the year 2015 outlines winning exhibition strategies based<br />

on <strong>CEO</strong> interviews from around the world, external benchmarks and industry<br />

analysis. It's the Industry’s "what's in-what's out" summary and provides insight into<br />

the direction of the Industry, where the growth opportunities are and the key issues<br />

we face as captains of our own enterprise. This documentary will set the tone, posing<br />

the serious questions that will be answered throughout the Summit.<br />

Denzil Rankine<br />

Executive Chairman<br />

AMR International, New York, London<br />

9:30am – 9:45am<br />

Grand Illusion<br />

This short documentary stars Jonathan Knee, Senior Managing Director of<br />

Evercore Partners and Director of the Media Program at Columbia Business<br />

School. In this intriguing look at the media industry based on Knee’s recent book,<br />

<strong>The</strong> Curse of the Mogul: What’s Wrong With <strong>The</strong> World’s Leading Media<br />

Companies, Knee dissects how the leaders of many of the largest media<br />

companies have managed to underperform consistently for decades while<br />

maintaining an illusion of success. This captivating story examines the structural<br />

qualities of the trade show business that have enabled it to thrive during a period<br />

of unprecedented media dislocation.<br />

9:45am – 10:30am<br />

<strong>The</strong> Lord of the Rings: <strong>The</strong> Twin Towers<br />

All of Hollywood has been waiting for this blockbuster that brings together Mega Stars Mike<br />

Rusbridge and David Levin, the leaders of the two largest publicly traded trade show companies as<br />

they share perspectives on their different paths to success in a discussion with Jonathan Knee. In the<br />

first segment of this trilogy, Mike Rusbridge structures the framework that established Reed<br />

Exhibitions as the Industry’s global leader with the acquisition of Miller Freeman Europe in 2000. <strong>The</strong><br />

second episode blossoms in 2005 when David Levin, <strong>CEO</strong> of United Business Media, transformed<br />

their business into one where more than half of<br />

its profits were coming from events. <strong>The</strong> third in<br />

the series will explore these two giants’<br />

approaches to the challenges and opportunities of<br />

the current dynamic environment. Mike and David<br />

candidly discuss their approaches to acquisitions<br />

and launches and will surely be up for Academy<br />

consideration as they reveal their perspectives on<br />

globalization, digitization and their experiences<br />

trying to sell across media.<br />

Monday, March 26, <strong>2012</strong><br />

Jonathan Knee<br />

Senior Managing Director<br />

Evercore Partners<br />

STARRING<br />

David Levin<br />

<strong>CEO</strong><br />

UBM<br />

STARRING<br />

Jonathan Knee<br />

Senior Managing Director<br />

Evercore Partners<br />

Mike Rusbridge<br />

Chairman and <strong>CEO</strong><br />

Reed Exhibitions

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