Annual Report 2003.pdf - International Fund for Animal Welfare
Annual Report 2003.pdf - International Fund for Animal Welfare
Annual Report 2003.pdf - International Fund for Animal Welfare
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Engaging the Public<br />
A WORLDWIDE EDUCATIONAL<br />
EVENT<br />
The 10th ifaw <strong>Animal</strong> Action Week was<br />
celebrated in 10 countries around the<br />
world—Australia, Canada, China,<br />
Kenya, Mexico, Netherlands, Russia,<br />
South Africa, the UK, and the US.<br />
The theme this year was: Our<br />
Shared World—Saving Whales <strong>for</strong><br />
Future Generations. People were<br />
invited to send out a special Email<br />
Alert from leading actor Pierce Brosnan<br />
concerning the threats to whales. And<br />
about three-quarters of a million people<br />
participated in the various activities,<br />
from signing petitions to studying<br />
whales at schools, to selecting heroes<br />
<strong>for</strong> <strong>Animal</strong> Action Awards.<br />
The Discovery <strong>Animal</strong> Planet<br />
Channel and bbc Wildlife Magazine<br />
also supported <strong>Animal</strong> Action Week.<br />
The bbc invited the public to take part<br />
in a ‘Name Your Own Whale’ activity.<br />
<strong>Animal</strong> Action Week has grown over<br />
the years to become the largest animal<br />
welfare event in the world.<br />
SPREADING THE WORD IN PRINT, ON<br />
TV, AND ON-LINE<br />
All e∑orts to improve the welfare of<br />
animals and people have been supported<br />
by ifaw’s growing presence in the media<br />
and on the web at www.ifaw.org.<br />
Through partnerships with actors, such as<br />
pet rescue ifaw works around the world to improve the quality of life <strong>for</strong> pets. For<br />
small, local shelters and animal care groups struggling to survive, we provide expertise<br />
in animal welfare and humane standards that enable communities to save more lives.<br />
© ifaw/stewart cook<br />
getting children involved<br />
In China, children entered a drawing<br />
contest <strong>for</strong> a 2003 monthly calendar as<br />
part of <strong>Animal</strong> Action Week.<br />
The adorable artwork shows the plight<br />
of whales through a child’s eyes.<br />
© ifaw/zhang zhiqing<br />
international star and environmentalist<br />
Leonardo DiCaprio, and generous ad<br />
agencies, like Springer & Jacoby, ifaw’s<br />
reach has extended into new markets<br />
and more homes than ever be<strong>for</strong>e. Our<br />
web alerts prompted more than 20,000<br />
people in the US and other countries to<br />
act on critical issues, from protecting<br />
elephants to demanding an end to the<br />
Canadian commercial seal hunt.<br />
ifaw continues to feature in the news<br />
every day somewhere around the world,<br />
reaching more than 300 million newspaper<br />
readers, television viewers, radio<br />
listeners, and web users worldwide.<br />
Through hands-on e∑orts <strong>for</strong><br />
animals on the ground . . . far-reaching<br />
media and web alerts <strong>for</strong> animals in<br />
danger . . . educational initiatives that<br />
promote animal welfare... and global<br />
government advocacy, ifaw is the organization<br />
that gets the job done.<br />
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