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Annual Report 2003.pdf - International Fund for Animal Welfare

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Engaging the Public<br />

A WORLDWIDE EDUCATIONAL<br />

EVENT<br />

The 10th ifaw <strong>Animal</strong> Action Week was<br />

celebrated in 10 countries around the<br />

world—Australia, Canada, China,<br />

Kenya, Mexico, Netherlands, Russia,<br />

South Africa, the UK, and the US.<br />

The theme this year was: Our<br />

Shared World—Saving Whales <strong>for</strong><br />

Future Generations. People were<br />

invited to send out a special Email<br />

Alert from leading actor Pierce Brosnan<br />

concerning the threats to whales. And<br />

about three-quarters of a million people<br />

participated in the various activities,<br />

from signing petitions to studying<br />

whales at schools, to selecting heroes<br />

<strong>for</strong> <strong>Animal</strong> Action Awards.<br />

The Discovery <strong>Animal</strong> Planet<br />

Channel and bbc Wildlife Magazine<br />

also supported <strong>Animal</strong> Action Week.<br />

The bbc invited the public to take part<br />

in a ‘Name Your Own Whale’ activity.<br />

<strong>Animal</strong> Action Week has grown over<br />

the years to become the largest animal<br />

welfare event in the world.<br />

SPREADING THE WORD IN PRINT, ON<br />

TV, AND ON-LINE<br />

All e∑orts to improve the welfare of<br />

animals and people have been supported<br />

by ifaw’s growing presence in the media<br />

and on the web at www.ifaw.org.<br />

Through partnerships with actors, such as<br />

pet rescue ifaw works around the world to improve the quality of life <strong>for</strong> pets. For<br />

small, local shelters and animal care groups struggling to survive, we provide expertise<br />

in animal welfare and humane standards that enable communities to save more lives.<br />

© ifaw/stewart cook<br />

getting children involved<br />

In China, children entered a drawing<br />

contest <strong>for</strong> a 2003 monthly calendar as<br />

part of <strong>Animal</strong> Action Week.<br />

The adorable artwork shows the plight<br />

of whales through a child’s eyes.<br />

© ifaw/zhang zhiqing<br />

international star and environmentalist<br />

Leonardo DiCaprio, and generous ad<br />

agencies, like Springer & Jacoby, ifaw’s<br />

reach has extended into new markets<br />

and more homes than ever be<strong>for</strong>e. Our<br />

web alerts prompted more than 20,000<br />

people in the US and other countries to<br />

act on critical issues, from protecting<br />

elephants to demanding an end to the<br />

Canadian commercial seal hunt.<br />

ifaw continues to feature in the news<br />

every day somewhere around the world,<br />

reaching more than 300 million newspaper<br />

readers, television viewers, radio<br />

listeners, and web users worldwide.<br />

Through hands-on e∑orts <strong>for</strong><br />

animals on the ground . . . far-reaching<br />

media and web alerts <strong>for</strong> animals in<br />

danger . . . educational initiatives that<br />

promote animal welfare... and global<br />

government advocacy, ifaw is the organization<br />

that gets the job done.<br />

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