TruSource Technology DL2 Integrated Digital Mixer

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Looking for a Recording Studio? With our network of the finest hand selected recording facilities we create a quick no hassle way to find the right studio for you and your project. One call is all it takes to insure you get the best place for your individual needs. This is a free service 818-222-2058 www.studioreferral.com December 2012 www.musicconnection.com 51
!"#$%&'(!"()*+++ Give your fans something a little extra: “Perform free or low-cost ‘after parties.’ This extends the show experience and rewards the true fan. These can be promoted along with the show, and even offered as a part of the ticket package. Of course, you have to have fans to begin with for this to work.” —Bobby Owsinski, author, engineer Feb. Focus your tour: “A lot of bands will form and think they need to travel as much as possible. Our approach was to travel our home state, Ohio, and maybe a little outside of that. We didn’t really promote the smaller shows. We would show up at a venue and the goal was to make friends out of those people rather than bring existing fans. Then when we had one big show, we put as much effort as possible into promoting it and had people coming from all locations.” — Josh Dun, Twenty One Pilots July Avoid booking splits: “I advise my clients to avoid venues that demand a split.” —Chris Fletcher, booking coordinator March Route the tour properly: “First, book an ‘anchor gig,’ one that pays most of your expenses, like a festival, college gig or a fair which can pay over $1,000 a performance. Then, set up gigs to and from it. Consider doing private parties, fraternities, sororities and house concerts. Book every gig you can to make the most of your time and mileage.” —Chris Fletcher, Booking Coordinator March Global Touring: “Don’t disrespect [another country’s] culture. Be aware of it and learn about it before you head out there. It will make your experience more enjoyable and you will gain more respect. The most enthusiastic fans I’ve ever had were in Japan.” —Bec Hollcraft, Stars In Stereo July Promotion More outlets than ever before: “The pipelines are more open than ever in terms of the Web. Anyone can follow you and buy your music more easily than ever before using Facebook, iTunes, Twitter, and music videos on YouTube. However, it also makes it harder to stand out among millions of other artists. That’s why today’s independent artist has to be more hardworking and clever than ever before.” —Dan Merlot, placement specialist July Turn your van into a billboard: “Park a van or truck that has a banner on it across from a show of a similar act. Every fan entering or exiting the venue will be aware of you.” —Bobby Owsinski author, engineer Feb. Make your contests worth something: “The best contests ask [fans] to do something creative instead of raffling it away. That’s fun. !"#$ GREAT %&'(("& GEAR CLOSET MISSING SOMETHING? PURCHASE NOW @ )))*!"#$ G REAT %&'(("&*+,( 52 December 2012 www.musicconnection.com
Page 2 and 3: 2000W TruSource Technology DL2 Inte
Page 4 and 5: contents Cover Stories Taylor Swif
Page 6 and 7: PUBLISHER E. Eric Bettelli GENERAL
Page 8 and 9: !"#$%&'%()*+,,, CLOSE-UP We are a 4
Page 10 and 11: NEW TOYS Focusrite Forte USB Audio
Page 12: NEW TOYS Rukus Solar Bluetooth By E
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Page 19 and 20: &,&!+-() Andy > Mesecher CASIO - PR
Page 21 and 22: September 2012 www.musicconnection.
Page 23 and 24: ! "#"$%&'()* +,% !" !" -"&% “Musi
Page 25 and 26: STUDIO MIX —ANDY MESECHER andym@m
Page 29 and 30: BUSINESS AFFAIRS Music Connection
Page 31 and 32: “We Had a Hit Single with Jesse M
Page 33 and 34: SONG BIZ —DAN KIMPEL dan@dankimpe
Page 35 and 36: TIMING IS EVERYTHING. SESAC NOW PAY
Page 37 and 38: An Internet and terrestrial radio s
Page 39 and 40: MIXED SIGNING NOTES STORIES —ANDY
Page 41 and 42: MUSIC CONNECTION’S !"#$%"&' Artis
Page 43 and 44: ! " Taylor Swift by Gary Graff phot
Page 45 and 46: Music Connection: Your album had a
Page 47 and 48: MC: Is there anything that felt com
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Page 51: !"#$%&'(!"()*+++ Practicing Practic
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Page 57 and 58: !"#! Compiled by MC Senior Editor$%
Page 59 and 60: !".#$%&&'(#)(*+, Label: Sony Music
Page 61 and 62: ARTIST PROFILE Nikhil Korula Band N
Page 63 and 64: INDUSTRY PROFILE SCORING FACE-TIME
Page 65 and 66: Music Connection is dedicated to he
Page 67 and 68: TOP 25 NEW MUSIC CRITIQUES OF 2012
Page 69 and 70: 25 TOP !"#$#%"&#'(!&$")$*+,* 25 NEW
Page 73 and 74: LIVE REVIEWS B’z Gibson Amphithea
Page 75 and 76: LIVE REVIEWS Socratic Arlene’s Gr
Page 77 and 78: Code: de angelo 8th-horiz #3-2010 A
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Page 81 and 82: September 2012 www.musicconnection.

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