FLIPBOOK.pdf

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A campaign called #nomakeupselfie is one of the many social campaigns that have gone globally viral, it involves female’s Facebook selfies with no makeup on then nominating other people to do the same. The funny thing is that this wasn’t even a campaign organized by Cancer Research. This campaign began organically on social media and Cancer Research was just lucky enough to be the sole beneficiary after Facebook users began associating the selfies with the charity. Although it was primarily a Facebook campaign, it also had a big impact on Twitter. This campaign raised awareness, many donations, as well as picking up an additional 15,000 followers in just 2 weeks for Cancer Research. Social
In 2011, A PhD student studying microbiology in Nigeria, Emmanuel Nnaemeka Nnadi, needed help to correctly sequence some drug-resistant fungal pathogens as he didn’t have the expertise or equipment he needed. So he turned to social media and found ResearchGate, a free social-networking site for academics. He posted his questions and got a reply from an Italian geneticist named Orazio Romeo. For the past three years, the two scientists have worked together on fungal infections in Africa. Nnadi is now studying at Plateau State University in Bokkos and still ships his samples to Romeo at the University of Messina for analysis. Nnadi claims it has been a fruitful relationship and they have never even met. Social media can perform wonders even for science! Scientific
Page 2 and 3: The effects Social media is now a p
Page 5: Like JFK was the first president to

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