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A campaign called #nomakeupselfie is<br />

one of the many social campaigns that<br />

have gone globally viral, it involves<br />

female’s Facebook selfies with no makeup<br />

on then nominating other people to do<br />

the same. The funny thing is that this<br />

wasn’t even a campaign organized by<br />

Cancer Research. This campaign began<br />

organically on social media and Cancer<br />

Research was just lucky enough to be the<br />

sole beneficiary after Facebook users<br />

began associating the selfies with the<br />

charity. Although it was primarily a<br />

Facebook campaign, it also had a big<br />

impact on Twitter. This campaign raised<br />

awareness, many donations, as well as<br />

picking up an additional 15,000 followers<br />

in just 2 weeks for Cancer Research.<br />

Social

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