Pacific in Peril - Greenpeace
Pacific in Peril - Greenpeace
Pacific in Peril - Greenpeace
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North America, New Zealand) move towards an<br />
<strong>in</strong>creas<strong>in</strong>gly freer foreign trade regime, the advantages<br />
formerly enjoyed by <strong>Pacific</strong> nations tend to disappear.<br />
There may be some opportunities to replace<br />
imports. It may be difficult to develop a manufactur<strong>in</strong>g<br />
base beyond exist<strong>in</strong>g ventures <strong>in</strong>to canned tuna, some<br />
cloth<strong>in</strong>g and footwear, and other relatively modest<br />
efforts. Development of local supply of food, furniture<br />
and artefacts for the tourism <strong>in</strong>dustry may have some<br />
prospects; a study <strong>in</strong> 1986-87 <strong>in</strong> Fiji, Tonga, Vanuatu<br />
and Samoa found the import content of food and<br />
beverage purchases by hotels to be about 53 per cent.<br />
Lack of reliable and sufficient supplies of quality food<br />
was a problem (ADB, 1996).<br />
VISITORS: An estimated 854,000 persons visited the 13<br />
island nations <strong>in</strong> 1995 (Chart 30). Most went to Fiji (37.2<br />
per cent), followed by French Polynesia (20.8 per cent),<br />
New Caledonia (10.3 per cent), Samoa (8.0 per cent),<br />
Palau (6.2 per cent), Cook Islands (5.6 per cent), Vanuatu<br />
(5.2 per cent) and American Samoa (4.7 per cent).<br />
High reliance on reef-based tourism is a clear <strong>in</strong>dicator of vulnerability to change<br />
caused by deterioration of reef quality. The tourist <strong>in</strong>dustry may have a greater or<br />
lesser ability to cope with such change, dependent on the relative role of reef<br />
versus other tourism, and similar <strong>in</strong>dicators.<br />
Per head of population, however, by far the<br />
highest numbers go to Palau (more than three times the<br />
local population <strong>in</strong> 1995) and the Cook Islands (two<br />
times more). French Polynesia and American Samoa<br />
also enjoyed high numbers relative to their populations<br />
(0.8 and 0.7 visitors per head respectively). Further<br />
down the list followed New Caledonia, Fiji and Samoa.<br />
Visitation rates were much less <strong>in</strong> Kiribati, Solomon<br />
Islands and (estimated) Tuvalu (Chart 31).<br />
Thanks to the Secretariat of the <strong>Pacific</strong><br />
Community (SPC), it is possible to obta<strong>in</strong> a reasonable<br />
estimate of the growth <strong>in</strong> number of visitors to the 13<br />
nations. The estimate for 1991 was 700,000 and, for<br />
1998, just over one million. Regression analysis shows<br />
an annual trend of 5.3 per cent (R2 = .972, RSE = 6.8%).<br />
The highest growth (Chart 32) was <strong>in</strong> Palau and Samoa,<br />
while Solomon Islands and American Samoa appear to<br />
have gone backwards. Good growth rates <strong>in</strong>cluded<br />
French Polynesia (7.2 per cent), Fiji (5.4 per cent) and<br />
New Caledonia (4.1 per cent).<br />
Between 1988 and 1993, tourism growth to the<br />
10 <strong>Pacific</strong> member nations of the Asian Development<br />
Bank <strong>in</strong>creased by 6.4 per cent per annum, compared<br />
with an <strong>in</strong>crease of 4.5 per cent worldwide (ADB, 1996).<br />
Data from ESCAP <strong>in</strong>clude total spend<strong>in</strong>g by<br />
visitors, used <strong>in</strong> conjunction with the SPC statistics for<br />
Chart 33. Spend<strong>in</strong>g per visitor appears to be highest <strong>in</strong><br />
the two French dependencies followed by Vanuatu,<br />
Solomon Islands and Cook Islands. We have assumed<br />
that the average is also relatively high <strong>in</strong> Palau, which<br />
has no data. The overall average for the 13 nations was<br />
an estimated $1053 per person per year.<br />
This leads to Chart 34, show<strong>in</strong>g estimated total<br />
tourism spend<strong>in</strong>g <strong>in</strong> the 13 nations. Of a total estimated<br />
$900 million spent <strong>in</strong> 1995, Fiji accounted for $283<br />
million, French Polynesia for $269 million, New<br />
Caledonia for $127 million, Vanuatu for $58 million,<br />
Palau for $53 million and Cook Islands for $49 million.<br />
Per head of population, however, Palau comes out way<br />
ahead at more than $2800 (Chart 36), followed by Cook<br />
Islands ($2400), French Polynesia (about $1100) and<br />
New Caledonia ($630).<br />
Estimated tourism spend<strong>in</strong>g may be compared<br />
with conventional gross domestic product estimates to<br />
ga<strong>in</strong> some idea of the role of tourism <strong>in</strong> an economy.<br />
However we are compar<strong>in</strong>g two different concepts. GDP<br />
is composed of the net contribution of all <strong>in</strong>dustries <strong>in</strong><br />
an economy. The GDP concept is net of payments of<br />
goods and services to other <strong>in</strong>dustries needed to derive<br />
the tourism product. GDP also generates imports as<br />
many hotel goods are brought <strong>in</strong> from abroad.<br />
Nevertheless, the ratios on Chart 36 make sense as a first<br />
approximation of the role of tourism <strong>in</strong> the total<br />
economy. Tourism is relatively most important,<br />
accord<strong>in</strong>g to this estimation procedure, <strong>in</strong> the Cook<br />
Island and Palau economies, followed by Vanuatu,<br />
American Samoa, Fiji and Samoa. In the French<br />
dependencies, the economy is sufficiently diversified for<br />
tourism to play a relatively lesser role despite the high<br />
absolute spend<strong>in</strong>g totals shown <strong>in</strong> Chart 34.<br />
Two further observations on tourism <strong>in</strong> a<br />
competitive environment are appropriate:<br />
* In a world of chang<strong>in</strong>g competitive strengths,<br />
<strong>in</strong>clud<strong>in</strong>g the attractiveness of particular features<br />
(such as reefs), particular tourism facilities will<br />
ga<strong>in</strong> a different rank<strong>in</strong>g if the attractiveness of<br />
reefs deteriorates. This may cause, say, an<br />
<strong>in</strong>ternational cha<strong>in</strong> of tourism facilities to relocate<br />
from a given site to other alternatives.<br />
* On the other hand, the tourism <strong>in</strong>dustry has<br />
proven its resilience <strong>in</strong> the past and may choose<br />
to differentiate its services to shift the ma<strong>in</strong> focus<br />
from, say, clean and unpolluted reefs to other<br />
attractions.<br />
The will<strong>in</strong>gness to pay for particular tourism<br />
services may be an important factor <strong>in</strong> this process of<br />
relat<strong>in</strong>g competitive choice to chang<strong>in</strong>g demand.<br />
Will<strong>in</strong>gness to pay has been presented as an <strong>in</strong>dicator of<br />
perceived reef health. The higher the will<strong>in</strong>gness to pay<br />
above required profit levels the higher is the tolerable<br />
decrease before a significant impact is realised. As reefs<br />
become less attractive to tourists, this may imply a<br />
“vicious cycle”: Demand decreases as the attraction<br />
deteriorates, thus erod<strong>in</strong>g the profitability of the tourist<br />
operation; this leads to quality cuts <strong>in</strong> services provided,<br />
which aga<strong>in</strong> affects the demand patterns, and so on. In<br />
the world of mult<strong>in</strong>ational companies, a site may be<br />
abandoned if its attractiveness deteriorates relative to<br />
alternative locations.<br />
VULNERABILITY OF<br />
PACIFIC ISLAND NATIONS<br />
It is appropriate to preface this attempt at provid<strong>in</strong>g<br />
vulnerability measures with a general statement on<br />
environmental concerns made a few years ago, before<br />
the climate issue became generally prom<strong>in</strong>ent (ADB,<br />
1996).<br />
Around the mid-1990s, there was a realisation<br />
that the physical environment of <strong>Pacific</strong> nations was<br />
fragile. The most immediate issues, accord<strong>in</strong>g to ADB<br />
(1996), related to environmental degradation associated<br />
41 | <strong>Pacific</strong> <strong>in</strong> <strong>Peril</strong>