Casio Corporate Report 2008

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Consumer Category Greater Convenience, More Enjoyment More than one billion calculators sold worldwide In 1965, Casio launched the world’s first calculator with memory, the “001.” Since then, Casio has continued to develop unconventional calculators using its digital technologies, such as the Casio Mini (1972), the world’s first personal calculator, providing the convenience of calculation to people all around the world. In December 2006, the total number of units sold reached one billion. Casio’s calculators continue their unstoppable evolution. NEO STYLE JF-V200 Electronic calculator This calculator has the usual operability for which Casio’s calculators are renowned—the key response and quickness of display—and is also available in a lineup of five cool and sophisticated textured color schemes. The keys and panel have similar colors, while an elegant typeface is used for the numbers on the keys. The attention to detail is intended to appeal to the taste of adults with an intellectual bent. Privia PX-720 Digital piano While preserving the stylish design and realistic touch-sensitive keyboard, the Privia uses a new Triple Element AIF Sound Source that reproduces the natural resonance of a grand piano. With a maximum 128-note polyphony, the piano reproduces even advanced performances with a high degree of fidelity. Furthermore, the duet function enables two people to play together in the same register by dividing the keyboard into two sections. The panel lock function operated by a button on the control panel prevents accidental operation of the piano. These and other new functions take the ease of use of the piano to a new level. Enjoying our work, with confidence and pride I’m responsible for musical instrument sales in China. Twelve years have passed since I joined Casio Electronics (Zhuhai) Co., Ltd., the predecessor of the current Casio (Shanghai) Co., Ltd. I understand that Casio’s music instrument business in Japan, Europe and the United States is driven by sales to mass home appliance retailers, but in China, the main focus is on distribution in musical instrument specialist stores for children’s education in aesthetic sentiments. We are leveraging the know-how developed in Casio’s worldwide musical instrument business to forge an innovative business approach that fits the situation in China. This approach, which adheres closely to Chinese lifestyles and culture, has won enormous support from our customers. I believe that musical instruments are enjoyable products, and I’m confident that my work contributes to Chinese culture. This conviction makes my daily efforts especially worthwhile. Our business results are very good, and I truly enjoy every day at work. Zhang Jun Electronic Musical Instruments Division, Casio (Shanghai) Co., Ltd. 10 Casio Corporate Report 2008
Timepiece Category The World’s Leading Solarpowered Radio-controlled Watches Casio’s solar-powered radio-controlled watches automatically reset themselves to the correct time by receiving standard radio waves. Casio has developed the first solar-powered radio-controlled watches in the world that are compatible with six transmitters—two in Japan, and one each in the US, UK, Germany and China. As of March 2008, these models can be used worldwide in all regions where the standard radio waves are transmitted. Casio, which holds the world’s top share* of solar-powered radio-controlled watches, has taken the evolution of watches a radical step further. From the Boutique Lorenz in Milan, Italy Boutique Lorenz is located in Milan’s premier fashion area, and it is a uniquely exciting shop even for Italy. The G-SHOCK is a perfect match for today’s fashion trends, not only in terms of color and form but also from the point of view of functionality and toughness. Our customers certainly seem to love it. It’s also very popular with people who favor a smart, vintage look. Young people and sporty types are the main buyers, of course, but we also see businessmen in elegant suits wearing it. * As of March 2008. Based on Casio survey. OCEANUS OCW-P500 The OCEANUS is a solar-powered radio-controlled watch with a fullmetal case, boasting advanced functions and sophisticated, European-inspired sports design. The OCEANUS CACHALOT has a function for receiving standard radio waves from five transmitters worldwide (two in Japan, and one each in the US, UK, and Germany). With seafaring style, it is water resistant to 200 meters, and features a countdown timer useful for yacht races. The watch has a striking, 3D design. David Giolla (left) Gianluca Corazza (right) G-SHOCK GW-9200 From the Master of G series, known for its uncompromising pursuit of functionality in extreme situations, emerges the RISEMAN, which features two sensors, one for measuring altitude and pressure, and one for temperature. The measurement functions are powered by solar charging, and the RISEMAN was the first watch in the world* to support standard radio waves from six transmitters—two in Japan, and each one in the US, UK, Germany and China, keeping precise time for people around the world. * As of March 2008. Based on Casio survey. Solar-powered radio-controlled modules with both multilocal support and ease of use To enable our popular radio-controlled watches to be used without modification overseas where the same infrastructure exists, we’re working to make our radiocontrolled solar-powered modules globally compatible. In addition to the existing support for five transmitters around the world, we have developed a new, highly sensitive and reliable receiver system, Multi-Band 6, which can also be used in China, where radio wave transmissions started from 2007. The module includes a multilocal detection IC, eliminating the need for the quartz filters needed for each supported frequency, and using semiconductors instead. The Multi-Band 6 module uses fewer parts than earlier types, making it even more compact. And by further reducing power consumption, it offers greater design freedom and ease of use for solar-powered radio-controlled watches. Fumiaki Ochiai Timepiece Product Unit, Product Development Headquarters Casio Corporate Report 2008 11
Page 2 and 3: Editorial Policy Casio began publis
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Casio Corporate Report 2008

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