Methodology

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Top Reasons for Not Selecting a Conference Venue Facilities 28% Cost 22% Location 17% Service 11% Food & Beverages 5% 0 5% 10% 15% 20% 25% 30% 12
Top Reasons for Not Selecting a Conference Venue by Generation Facilities 16.4% 24.4% 31% Cost 21.8% 21.4% 24.6% Location 15.5% 17.6% 23% Service Food & Beverages 4.9% 4.2% 4.8% 9.5% 13.1% 12.6% ■Baby Boomer ■Generation X ■Generation Y or Millennial 0 5% 10% 15% 20% 25% 30% 35% 13
Page 3 and 4: Methodology In March 2015, Develop
Page 5 and 6: Respondent Profile: Number of Organ
Page 7 and 8: Respondent Profile: Ages Generation
Page 9 and 10: Sales and Marketing Preferences by
Page 11: Top Criteria When Selecting a Confe
Page 15 and 16: Most Important Factors by Generatio
Page 17 and 18: What Are the Most Important Conside
Page 19 and 20: Most Important Elements of the Meet
Page 21 and 22: Breakdown By Age Baby Boomer Genera
Page 23 and 24: A Word About IACC IACC represents t

Methodology

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