Singapore Red Cross 2013 Blood Donation Campaign

determine
the winning
pitch based
on:
o Value (Return on Investment)
o Commitment and Caliber of the Team assigned to
Account
Key milestones*
Key milestone: Period Due date/End date:
Collection of Tender
Jan 2013
28 January – 1 February
Documents
Submission of Tender Feb 2013
28 February
Proposals
First cut selection of agency March 2013 8 March
Big Ideas (Proposal by March 2013
25 March
Agency)
Final Confirmation March 1 April
1 st Roll-out plan and
Grand Launch: 01 30 August 2013
materials
June 2013
2 nd Roll-out plan and
materials
1 Dec 2013 31 March 2014
Enclosed – Will be sent to agencies registering interest by 11 February 2013
1/ Evaluation of Effectiveness of Past Campaigns (Synovate research)
2/ Blood Donation Booklet – all you need to know about blood donation
3/ Useful Trends and Information
4/ Infographic on Blood Donation
Annex A: Useful Information on Blood Donation
• Units of safe blood were collected in 2011 (103,000) and 2012 (107,000)
• Target of 114,000 units is a 7% increase from the amount collected in
2012.
• There are about 70,000 donors, in which about 20,000 are new donors,
and about 49,000 are repeat donors.
• Usable blood is blood that has passed screening by Blood Services Group.
Each unit of donated blood goes through rigorous testing to detect for
diseases such as HIV, Hepatitis B and C, and other forms of STD. Less
than 0.5% of the blood donated have such occurrences.
• The usual drop-out rate or deferred donors is approximately 35% of those
donors who have registered for blood donation. Most of the deferment is
due to low haemoglobin level, or due to travel to Malaria affected areas, or
due to temporal illnesses like the common cold, cough or fever.