10.09.2015 Views

AMARI™ Newsletter | Issue 1 | September 2015

  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

'LEFT IS THE NEW RIGHT'<br />

SHEIKH AMARI £<br />

Listen to my<br />

Car Dealer<br />

Podcast<br />

interview<br />

A few weeks back I was asked<br />

by Derek Blair (the show’s host)<br />

to appear on The Car Dealer<br />

Podcast.<br />

He says: “The Car Dealer Podcast<br />

is a radio-style daily show<br />

which has been designed to<br />

be downloaded to your mobile<br />

device for enjoyment during the<br />

commute to/from the showroom<br />

With so many great people<br />

working in the motor trade we<br />

also feature guests who bring<br />

a bit of entertainment to your<br />

daily commute with their stories<br />

from their time in the trade,<br />

serving the great British car<br />

buying public.”<br />

Listen to my interview here:<br />

https://itunes.apple.com/gb/<br />

podcast/car-dealer-podcast/<br />

id1022477875<br />

Other than Cyprus, South Africa,<br />

Japan, Australia, New Zealand,<br />

Singapore, Indonesia and Thailand,<br />

the only other Right Hand Drive<br />

market globally is the UK.<br />

The manufacturers have for<br />

years been trying to standardise<br />

motorcars as the ultimate way to<br />

save on unit costs, to then maximise<br />

profitability.<br />

Whilst they need to carry on to<br />

take into account regional climate<br />

differences, the choice of position<br />

for driving is not something which<br />

they make allowances for willingly.<br />

The UK has been a constant thorn in<br />

the side for the great and the good<br />

of the automobile manufacturers<br />

and will continue to be, though<br />

with the international visitors to the<br />

UK, particularly London, increasing<br />

year on year we are seeing a greater<br />

number of LHD cars with and<br />

without overseas registrations adorn<br />

the streets of our Capital City.<br />

The ‘Harrods Grand Prix’ is one of the<br />

biggest spectacles for the tourists<br />

visiting London.<br />

It is fair to say that for Central London<br />

if there is not marginally more LHD<br />

cars than RHD, there is almost the<br />

same number of each.<br />

Take into account the huge savings<br />

you make when you take LHD over<br />

its RHD sibling, and you are fully sold<br />

on the idea.<br />

Whilst in the standard road cars, the<br />

UK cars get a better specification as<br />

standard, this is not the case with<br />

SuperCars.<br />

Bi-Xenon Headlights, Satellite<br />

Navigation, Parking Sensors and<br />

Camera, Service Plans, are almost<br />

equally featured across the globe.<br />

There are still the odd variation with<br />

SuperCars (5 Year Warranty for Ferrari<br />

in the UK is the standard 3 year affair<br />

elsewhere), not that it would deter<br />

the hardcore Ferrari customer from<br />

buying a 3 year old LHD, or to pay for<br />

a warranty for it.<br />

Remember for the nine or so countries<br />

who ‘sit three feet to the right’, the rest<br />

of the globe happily sit three feet the<br />

other way.<br />

So it then follows that should you have<br />

a LHD, there are a greater number of<br />

people in far more countries who will<br />

ultimately buy it than if it was the RHD<br />

equivalent.<br />

There is also a greater number of Brits<br />

with holiday homes abroad in France,<br />

Spain, Croatia, and more and more<br />

either drive there or keep a car to<br />

match their UK car.<br />

Right now there is a huge saving to be<br />

had on the LHD equivalent of all RHD<br />

SuperCars.<br />

For example, on a Ferrari 458 Speciale<br />

the saving is almost £60,000 depending<br />

on specification, where as on the Ferrari<br />

599 GTO the saving is almost £300,000!<br />

With the market in the UK ‘getting used’<br />

to more and more LHD’s adorning the<br />

streets of our major cities, the price<br />

of the LHD will start to rise, as more<br />

and more take advantage of the huge<br />

savings on like for like alternatives.<br />

The irony is that there is a very small<br />

window of opportunity for people<br />

to take advantage before the prices<br />

rise and reduce the gap between the<br />

configurations.<br />

In <strong>2015</strong>, we have sold more Ferrari<br />

458 Speciale’s than the Italia or Spider<br />

which is quite a testament to how<br />

buoyant the market is for the niche and<br />

specialist cars.<br />

The surprising thing is that we have<br />

sold almost 1:1 Left to Right Hand Drive<br />

variants.<br />

So just like White became the new<br />

Black a few years ago, Left Ladies &<br />

Gentlemen is the new Right!<br />

Buy the LHD, and keep the difference<br />

for another treat !

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!