Welcome to Chester’s
Welcome to Chester's - Harbor Wholesale Grocery
Welcome to Chester's - Harbor Wholesale Grocery
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<strong>Welcome</strong> <strong>to</strong> <strong>Chester’s</strong>
<strong>Chester’s</strong> In The News
His<strong>to</strong>ry of <strong>Chester’s</strong>
Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks S Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks<br />
Flexible Locations<br />
& S<strong>to</strong>re Design<br />
<strong>Chester’s</strong> Restaurant-In-S<strong>to</strong>re
Flexible Locations<br />
& S<strong>to</strong>re Design<br />
<strong>Chester’s</strong> Restaurant-In-S<strong>to</strong>re
Flexible Locations<br />
& S<strong>to</strong>re Design<br />
<strong>Chester’s</strong> In-Line
Flexible Locations<br />
& S<strong>to</strong>re Design<br />
Airport Locations
Flexible Locations<br />
& S<strong>to</strong>re Design<br />
PP<br />
MS<br />
FREEZER<br />
8'x10'<br />
GT<br />
WH<br />
KITCHEN<br />
COOLER<br />
OIL<br />
WASH<br />
3CS<br />
MEN<br />
BIB<br />
CARB<br />
WF<br />
ICE 2<br />
42"<br />
RP<br />
HS<br />
PREP<br />
1CS<br />
WOMEN<br />
18x72 SHELF<br />
46"<br />
LT<br />
CF<br />
CF<br />
Drive-thru<br />
DESK<br />
FILE<br />
COOK<br />
Hood<br />
BBT<br />
EOF<br />
CORRIDOR<br />
24x72 SHELF<br />
46"<br />
C<br />
36"<br />
CO<br />
HHC<br />
HS<br />
H<br />
24x36<br />
pass-thru<br />
L<br />
MB<br />
XT<br />
REF<br />
CM<br />
POS<br />
DTC<br />
COM<br />
SERVICE<br />
DC<br />
42"<br />
POS<br />
FSC<br />
POS<br />
DRINK<br />
ICE<br />
BEV<br />
CC<br />
®<br />
36"<br />
26"<br />
36"<br />
DINING<br />
30"<br />
DB<br />
TR<br />
Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks S Biscuits Chicken Tenders Snacks Sandwiches Biscu Chicken Tenders Snacks<br />
Menu sign<br />
<strong>Chester’s</strong> Drive-Thru Option
Supermarket Programs<br />
1. Independents<br />
2. Small Chains<br />
3. Large Chains
Supermarket Programs
Supermarket Programs
Supermarket Programs
<strong>Chester’s</strong> Core Equipment
<strong>Chester’s</strong> Estimated<br />
Cost Summary<br />
Item<br />
Approximate Cost<br />
Graphics Package $4,308.00<br />
(1) Menu Board and inserts<br />
(1) Promotional Signage Package<br />
Counter<strong>to</strong>p Poster Holder<br />
Street Talker<br />
Stanchion Poster Holder<br />
(1) Coming Soon Banner<br />
(1) Grand Opening Kit<br />
<strong>Chester’s</strong> Yard Signs<br />
Balloons<br />
(1) Counter Graphic Panel<br />
(1) Interior Décor Package<br />
Thank You Door Sign<br />
Restroom Signs<br />
Pick Up Here Sign<br />
S<strong>to</strong>re Hours Sign<br />
Employees Only Sign<br />
Wall Poster Holder<br />
Change Mat<br />
Now Open Banner<br />
Posters<br />
Come Back Soon Sign<br />
Order Here Sign<br />
Wash Hands Signs<br />
Now Hiring Sign<br />
Equipment Package $32,250.00<br />
(2) Fry Kettles, electric<br />
(1) Breading and Batter Table<br />
(1) 6’ Merchandiser<br />
(1) Blodgett Oven, electric<br />
(1) Oil Caddy<br />
(1) Landing Table<br />
(1) Pota<strong>to</strong> Wedger<br />
Signage $2,278.00<br />
(1) Exterior Illuminated Sign<br />
(1) Interior Illuminated Sign<br />
Other Items Needed:<br />
(as required)<br />
Walk-In Cooler/Freezer<br />
Dispenser, Drink/Ice Self-Serve<br />
Vented Hood<br />
Smallwares Package<br />
Monument/Pole Sign<br />
Employee Uniforms<br />
Service Counter<br />
Wall Tile<br />
*Prices subject <strong>to</strong> change.
<strong>Chester’s</strong> Restaurant-In-S<strong>to</strong>re<br />
Before Opening <strong>Chester’s</strong><br />
After Opening <strong>Chester’s</strong>
<strong>Chester’s</strong> Menu<br />
Early Bird Biscuits<br />
Chicken Biscuit 0.00<br />
Sausage Biscuit 0.00<br />
Bacon Biscuit 0.00<br />
Add Egg 0.00<br />
Add Cheese 0.00<br />
Cinnamon Raisin Biscuit 0.00<br />
Old-Fashioned Biscuit 0.00<br />
Make It A Combo 0.00<br />
with breakfast side and regular coffee<br />
Breakfast Sides<br />
2 Breakfast Wedges 0.00<br />
Make It<br />
A Combo<br />
<strong>Chester’s</strong> Chester‘s Snacks<br />
with biscuit Dark White<br />
2 Piece Snack 0.00 0.00<br />
3 Piece Snack 0.00 0.00<br />
<strong>Chester’s</strong> Meals<br />
with 2 individual sides & biscuit<br />
2 Piece Meal 0.00 0.00<br />
3 Piece Meal 0.00 0.00<br />
Family Meals<br />
with 2 family sides & biscuits<br />
8 Piece Family Meal 0.00<br />
12 Piece Family Meal 0.00<br />
16 Piece Family Meal 0.00<br />
3 Piece<br />
Tender<br />
Combo<br />
3 tenders,<br />
individual side,<br />
drink<br />
4 Piece<br />
Tender Combo<br />
4 tenders, 2 individual<br />
sides, biscuit, drink<br />
Chester Breaster<br />
Sandwich Combo<br />
Chester Breaster<br />
Sandwich, individual<br />
side, drink<br />
2 Piece Combo<br />
1 thigh, 1 leg, individual<br />
side, biscuit, drink<br />
2 Piece<br />
Meal Combo<br />
1 thigh, 1 leg,<br />
2 individual sides,<br />
biscuit, drink<br />
3 Piece<br />
Meal Combo<br />
1 thigh, 2 legs,<br />
2 individual sides,<br />
biscuit, drink<br />
CHESTER’S<br />
combo<br />
meals<br />
6<br />
5<br />
1<br />
0.00<br />
4<br />
2<br />
3<br />
0.00<br />
0.00<br />
0.00<br />
0.00<br />
0.00<br />
Chester‘s <strong>Chester’s</strong> Tenders<br />
4 pc 0.00 8 pc 0.00 12 pc 0.00<br />
Sandwiches<br />
Chester Breaster 0.00<br />
BBQ Chicken Sandwich 0.00<br />
Specialties<br />
Chester Wrap 0.00<br />
Chester Caesar Wrap 0.00<br />
Garden Salad 0.00<br />
Chester Tender Salad 0.00<br />
Sides<br />
Individual 0.00<br />
Family 0.00<br />
Pota<strong>to</strong> Wedges<br />
Mashed Pota<strong>to</strong>es<br />
Cole Slaw<br />
Baked Beans<br />
Macaroni Ind 0.00 Fam 0.00<br />
& Cheese<br />
Biscuits 4 for 0.00 12 for 0.00<br />
Desserts<br />
Cookies 0.00<br />
Beverages<br />
Sm $0.00 Med $0.00 Lrg $0.00<br />
Coke, Diet Coke, Dr. Pepper<br />
Sprite, Sunkist, Iced Tea<br />
Coffee Reg $0.00<br />
Orange Juice 0.00<br />
<strong>Chester’s</strong> Sample Menu Board
<strong>Chester’s</strong> Tenders & Signature<br />
Pota<strong>to</strong> Wedges
<strong>Chester’s</strong> Combo Meals
<strong>Chester’s</strong> Support<br />
<strong>Chester’s</strong> Uniforms and Packaging
<strong>Chester’s</strong> Support<br />
<strong>Chester’s</strong> University
<strong>Chester’s</strong> Support<br />
<strong>Chester’s</strong> Business Manuals
<strong>Chester’s</strong> Support<br />
<strong>Chester’s</strong> Grand Opening Kit
<strong>Chester’s</strong> Support<br />
Opening Day<br />
<strong>Chester’s</strong> Team Members
<strong>Chester’s</strong> Support<br />
Quarterly Promotions
<strong>Chester’s</strong> Support<br />
Monthly – Local Promotions
<strong>Chester’s</strong> Support<br />
<strong>Chester’s</strong> Business Consultant or Area<br />
Developer will Visit <strong>Chester’s</strong> Locations <strong>to</strong>:<br />
Assess Cus<strong>to</strong>mer Experience (BEST Report) and Review<br />
Quality Assurance Standards<br />
Food Costs / Gross Margin Evaluations<br />
S<strong>to</strong>re Performance and Profitability Analysis<br />
Marketing Materials and Promotions<br />
Technical Service
What’s New With <strong>Chester’s</strong><br />
<strong>Chester’s</strong> Sauces
What’s New With <strong>Chester’s</strong><br />
<strong>Chester’s</strong> Sauces<br />
Labor Efficiencies – No more portioning from bulk<br />
Shelf Stable – Do not need refrigeration<br />
Sauce Portion is 2 oz.<br />
– Recommendation of 1 for a 3 piece, 2 for a 6 piece<br />
UPC code <strong>to</strong> charge/scan for additional sauces<br />
– Recommend 25¢ for each additional sauce<br />
Consistency of sauce flavor across the board
What’s New With <strong>Chester’s</strong><br />
<strong>Chester’s</strong> QwikThaw Chicken
What’s New With <strong>Chester’s</strong><br />
<strong>Chester’s</strong> QwikThaw Chicken<br />
Consistent size across brand<br />
Less waste<br />
Consistent quality<br />
Pre-marinated<br />
Operational ease
What’s New With <strong>Chester’s</strong>
What’s New With <strong>Chester’s</strong><br />
Objective:<br />
The Nest Egg<br />
To develop an impactful freestanding<br />
Grab N’ Go concept for <strong>Chester’s</strong><br />
Chicken targeted at convenience<br />
retailers that offer cus<strong>to</strong>mers a<br />
convenient meal solution.<br />
Multiple <strong>to</strong>uch points for branding include logo and signage<br />
announcing <strong>Chester’s</strong> <strong>to</strong>-go offer, and a freestanding kiosk housing<br />
branded boxed product.<br />
Cooking and packaging of the food is completed on site and extra<br />
supplies are housed within the kiosk.<br />
Products are freezer <strong>to</strong> fryer and labor is minimized.
<strong>Chester’s</strong> Chicken On The Fly!<br />
Why “On The Fly”<br />
1. Food – a must for c-s<strong>to</strong>re in <strong>to</strong>day’s market<br />
2. Small footprint – flexible for multiple s<strong>to</strong>re layouts<br />
3. Minimal investment needed<br />
4. Low <strong>to</strong> no labor requirements<br />
5. Chicken – fastest growing protein<br />
6. Portability of food product (dashboard)<br />
7. 4 menu items (KISS)
<strong>Chester’s</strong> Chicken On The Fly!<br />
Why “On The Fly”<br />
8. Chicken biscuit all day (in between meal segments)<br />
9. Wedges – great item for vegetarians; value<br />
consideration for cash-strapped consumers<br />
10. Food safety – freezer <strong>to</strong> fryer<br />
11. Turn key set up and training<br />
12. <strong>Chester’s</strong> brand equity – 1,500+ locations<br />
13. The Nest Egg – attention-getting design
<strong>Chester’s</strong> Chicken On The Fly!<br />
Brand Equity:<br />
<strong>Chester’s</strong> Chicken has built a reputation for serving<br />
Great Tasting Fried Chicken that’s cooked <strong>to</strong><br />
perfection, with a unique taste and style.<br />
The distinct identity, featuring the image of Chester<br />
the Chicken and expressive type, is the single most<br />
powerful projection of the brand.<br />
The Chicken On The Fly offer and tag line builds on<br />
the equity of the current identity that cus<strong>to</strong>mers have<br />
come <strong>to</strong> know in the marketplace <strong>to</strong>day.
<strong>Chester’s</strong> Chicken On The Fly!<br />
The Nest Egg<br />
Floor Model
<strong>Chester’s</strong> Chicken On The Fly!<br />
The Nest Egg<br />
Counter<strong>to</strong>p Model
<strong>Chester’s</strong> Chicken On The Fly!<br />
Packaging Box<br />
Packaging Wrap<br />
Packaging
<strong>Chester’s</strong> Chicken On The Fly!<br />
Chicken Biscuit Wrap<br />
Packaging Sticker Labels<br />
Packaging Labels
<strong>Chester’s</strong> Chicken On The Fly!<br />
Menu Strip Labels<br />
Menu Offering
<strong>Chester’s</strong> Chicken On The Fly!<br />
Exterior Building Sign / Wall Sign<br />
Window Cling<br />
Blade Sign – Top Mount<br />
Signage<br />
Blade Sign – Side Mount
<strong>Chester’s</strong> Chicken On The Fly!<br />
Equipment Needed<br />
1. Ventless Deep Fryer<br />
2. Landing / Make Up Table<br />
3. Heated Holding Cabinet<br />
4. The Nest Egg with<br />
slide-through warmer
Why <strong>Chester’s</strong><br />
A Great Business Opportunity<br />
Great Tasting Menu Items = A Loyal Cus<strong>to</strong>mer Base<br />
Flexible Locations Allow You Options That Best Meets Your Needs<br />
Chicken is a Thriving Growth Segment<br />
Operational Experts with Knowledge and Understanding of<br />
the Foodservice Business are Here <strong>to</strong> Help You Succeed<br />
Affordable Investment Ranges Relative <strong>to</strong> Other QSR<br />
Opportunities
Why <strong>Chester’s</strong><br />
A Great Business Opportunity<br />
Full Support<br />
– <strong>Chester’s</strong> University<br />
– Training Manuals<br />
– Marketing Support<br />
– Ongoing Operational Support<br />
Brand Recognition – 1,500+ Locations<br />
Core Equipment Discount – Savings Offset Franchise Fees<br />
Proven To Be Successful
Why <strong>Chester’s</strong>
Why <strong>Chester’s</strong>
Ready <strong>to</strong> Roll?
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