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Identifying and Living My BRAND Statement This is who you are, what you stand for, and the brand promise you make to the world and those around you. 1. Pick your WORD. Of all the values that are important to me, the one value MOST important to my goals and me is _______________________________. Is this the word you want people to use when describing you? Is this the word people currently use to describe you? If you are not sure, ask around: “If you were to describe me—my personal brand so-to-speak—in one word, what word would you use?” 2. Create your brand STATEMENT. WHO you are, WHAT you do, and WHOM you serve. My brand statement is: I am ___________________ and do ___________________ for ___________________. 3. Write your brand STORY. What you believe, what you are passionate about, and your purpose. __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 4. DISTRIBUTE your brand statement consistently, everywhere, repeatedly. Places your brand statement will appear: __________________________ __________________________ __________________________ __________________________ __________________________ __________________________ 5. Reinforce your brand by LIVING IT every day, everywhere. Ways I will exemplify my brand: __________________________ __________________________ __________________________ __________________________ __________________________ __________________________ HIGH-PERFORMANCE SUMMIT © Darren Hardy, All rights reserved. The contents, or parts thereof, may not be reproduced in any form without written permission. www.DarrenHardy.com
GOALS Supplement Where in my life is my ambition healthy and a positive driving force? __________________________________________________________________________________________ __________________________________________________________________________________________ Where is my ambition maybe a bit unhealthy, jeopardizing more important areas of my life? __________________________________________________________________________________________ __________________________________________________________________________________________ Do I love the destination I am traveling to (my big goals)? oYes oNo Do I love the journey to get there enough? oYes oNo Which of these engages my PASSION for my financial pursuits: o WHAT I do? o HOW I do it? o WHY I do it? o WHO I do it for? This is why I chose that one as most important to engaging my passion: __________________________________________________________________________________________ __________________________________________________________________________________________ What are the biggest obstacles I will encounter to achieving my big goals this year? __________________________________________________________________________________________ __________________________________________________________________________________________ Is my passion for achieving my goals greater than the obstacles I will encounter? oYes oNo What I will do to continuously embolden and reinforce my passion and steadfast commitment: __________________________________________________________________________________________ __________________________________________________________________________________________ What are my three absolute MUST achieve goals this year? 1. _________________________________________________________________________ 2. _________________________________________________________________________ 3. _________________________________________________________________________ HIGH-PERFORMANCE SUMMIT © Darren Hardy, All rights reserved. The contents, or parts thereof, may not be reproduced in any form without written permission. www.DarrenHardy.com
Page 2 and 3: Productivity ADDICTIONS Assessment
Page 4 and 5: My Definition of SUCCESS I feel mos
Page 8 and 9: If I died today, what are my three
Page 10 and 11: 3. ONE BIG THING My ONE big project
Page 12 and 13: MASSIVE TRANSFORMATION FORUMULA BIG
Page 14 and 15: Daily PRODUCTIVITY Planning My BIG
Page 16 and 17: Family Team 1. ____________________
Page 18 and 19: HIGH-PERFORMANCE FORUM Thousands ap

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