18.09.2015 Views

Blogger Outreach Code of Ethics

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How to reach out to bloggers<br />

Our <strong>Blogger</strong> <strong>Outreach</strong> <strong>Code</strong> <strong>of</strong> <strong>Ethics</strong><br />

BUILDING A RELATIONSHIP<br />

You are entitled to blog on information or products we give you in any way you see fit. (Yes, you can<br />

even say you hate it.)<br />

We understand that when you agree to blog about a campaign it’s not going to happen overnight.<br />

We’ll work with you to develop a reasonable time line for posting that fits with your schedule -<br />

and we won’t pester you to put up your post.<br />

If you don’t want to hear from us again, we will place you on our Do Not Contact list – which we will<br />

share with the rest <strong>of</strong> Ogilvy PR.<br />

If you are initially interested in the campaign, but don’t respond to one <strong>of</strong> our emails, we will follow up<br />

with you no more than once. If you don’t respond to us at all, we’ll leave you alone.

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