LECTURE 10 ISSUE AND CRISIS MANAGEMENT
Lecture 10 November 30, 2011
Lecture 10 November 30, 2011
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(1) Environmental scanning – SWOT, DESTEP, stakeholder<br />
engagement<br />
(2) Issue identification and analysis<br />
• present intensity of the issue in the public domain; how likely it<br />
is to trigger government action or impact on public opinion; the<br />
likelihood of the issue continuing; the ability of the organization to<br />
influence its resolution; and the key stakeholder groups and<br />
publics that are involved with the issue<br />
• Stakeholders: position-importance matrix to position stakeholder<br />
opinions on the issue<br />
• Present intensity/stage of the issue: Healey’s ‘lifecycle’ model
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