Discover Ethiopia
In Ethiopia — and specially in Omo Valley — tourism is a very controversial issue and we think always twice before to support any project in that sector. Not in this case: we were happy to produce this publication for Adimasu Tours, a tour company established by Adimasu Gebeyehu, a Omo Valley born Ethiopian with a real and extensive knowledge about the many facets of Ethiopia. Sponsored by Lufthansa and Ethiopian Airlines, Discover Ethiopia was presented at ITB Berlin (Germany), the world’s leading travel trade show. ----------------------------------- CREDITS -- Photography: Elisa Amati, Steph Haunt, Ben Hogarth, Joakim Larsen, Claudio Maria Lerario / Text: Joakim Larsen / Graphic design: Lerario Storylab
In Ethiopia — and specially in Omo Valley — tourism is a very controversial issue and we think always twice before to support any project in that sector.
Not in this case: we were happy to produce this publication for Adimasu Tours, a tour company established by Adimasu Gebeyehu, a Omo Valley born Ethiopian with a real and extensive knowledge about the many facets of Ethiopia.
Sponsored by Lufthansa and Ethiopian Airlines, Discover Ethiopia was presented at ITB Berlin (Germany), the world’s leading travel trade show.
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CREDITS -- Photography: Elisa Amati, Steph Haunt, Ben Hogarth, Joakim Larsen, Claudio Maria Lerario / Text: Joakim Larsen / Graphic design: Lerario Storylab
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Adimasu Tours welcomes you to <strong>Ethiopia</strong>!<br />
Adimasu Tours is a successful tour company established in 2005 by Adimasu Gebeyehu.<br />
Adimasu is a South Omo Valley born <strong>Ethiopia</strong>n with many years of experience<br />
in the tourism industry. An extensive knowledge about the many facets of <strong>Ethiopia</strong> and<br />
the joy of meeting travellers from all over the world has become Adimasu’s guideline<br />
as founder of the company.<br />
Today these are among the fundamental qualities we are looking for when we recruit<br />
new staff. We have a team of 12 drivers and over 30 guides speaking many of<br />
the different local languages. Our fleet consists of around 12 always well-maintained<br />
vehicles. We also own two permanent campsites, one in Kibish Suri and the other in<br />
Yabello, Oromia.<br />
At Adimasu Tours, every trip is customised according to your wishes and requirements.<br />
Every itinerary is flexible; both before and during your tour with us are we open<br />
to change the programme according to your request.<br />
Consequently we are one of the foremost and most well-established tour companies<br />
in <strong>Ethiopia</strong> and we provide excellent and reliable travel service all over the country.<br />
Adimasu Tours is a proud member of <strong>Ethiopia</strong>n Tour Operators Association. In 2012<br />
the <strong>Ethiopia</strong>n Ministry of Culture and Tourism awarded us third most reliable travel<br />
agency. And we intend not only to live up to that reputation, but also to improve it.<br />
We would be delighted to be part of your adventure and to show you our unique and<br />
beautiful country. Welcome to <strong>Ethiopia</strong>.<br />
Adimasu Gebeyehu<br />
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