Celebrating 60 years: THE ACTRA STORY This special issue of ...
Celebrating 60 years: THE ACTRA STORY This special issue of ...
Celebrating 60 years: THE ACTRA STORY This special issue of ...
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On with the show<br />
Armed with collective agreements inherited from<br />
the CCAA, a brand new constitution, its own<br />
<strong>of</strong>fices and experienced staff, <strong>ACTRA</strong> was ready to<br />
focus on its formidable external challenges.<br />
First up, <strong>ACTRA</strong> had to negotiate new collective<br />
agreements with a growing field <strong>of</strong> players. A deal was<br />
negotiated with CBC, still almost the only game in<br />
town, and others put in place with the National Film<br />
Board and a few independent producers, such as<br />
Crawley Films in Ottawa. The Canadian Television<br />
Network (CTV) had come into existence and was<br />
taking tentative steps to produce television dramas,<br />
and educational television was gaining in importance<br />
nationwide.<br />
Television’s viewing hours were rapidly increasing<br />
to fill a demand and more independent filmmakers<br />
were stumbling toward production. However, promises<br />
by licence-seeking commercial TV operators to<br />
produce and air scads <strong>of</strong> Canadian content proved<br />
false as the number <strong>of</strong> imported programmes and<br />
imported stars exploded. For the first time, foreign<br />
programmes eclipsed Canadian content and<br />
1 Gordon Sinclair,<br />
Betty Kennedy,<br />
Fred Davis and<br />
Pierre Berton on<br />
Front Page<br />
Challenge. Top:<br />
1980s; bottom:<br />
19<strong>60</strong>s.<br />
2 A scene from<br />
CBC’s General<br />
Motors Production<br />
<strong>of</strong> Power <strong>of</strong> Proxy<br />
(1961) with Laddie<br />
Dennis, Leslie<br />
Nielsen and Bud<br />
Knapp.<br />
Photos courtesy CBC Still Photo Collection, Toronto<br />
Photos courtesy CBC Still Photo Collection, Toronto<br />
1<br />
Casey and Finnegan (puppeteer, <strong>ACTRA</strong> member<br />
Judith Lawrence) and Mr. Dressup (Ernie Coombs),<br />
from Mr. Dressup. Mr. Dressup began pulling costumes<br />
out <strong>of</strong> the tickle trunk in 1967.<br />
1943-2003 • actra • celebrating <strong>60</strong> <strong>years</strong> 13<br />
“We are not given a significant opportunity<br />
to express ourselves. We ask this not as a<br />
privilege, but as a right. We don’t want hand<br />
outs, we want to be given an opportunity to<br />
contribute our talents to the benefit <strong>of</strong> our<br />
country.”<br />
– Editorial, <strong>ACTRA</strong> newsmagazine, 1967<br />
American performers increasingly usurped Canadian<br />
talent. Even Canadian producers were being sold on<br />
the idea that foreign ‘stars’ were necessary to promote<br />
foreign sales, the implication being that Canada could<br />
produce no stars <strong>of</strong> its own. Plus ça change!<br />
Something had to be done.<br />
<strong>ACTRA</strong> celebrated New Year’s Day, 1965, with the<br />
fortuitous acquisition <strong>of</strong> Paul Siren, a man with a<br />
strong labour union background, as General<br />
Secretary. With Paul’s leadership and the active<br />
involvement <strong>of</strong> a membership eager to affirm its<br />
<strong>ACTRA</strong>’s 1969<br />
Commercial<br />
Radio agreement.<br />
2<br />
Photo courtesy Laddie Dennis<br />
<strong>ACTRA</strong>scope, October 1969<br />
1963 -<br />
1973<br />
the<br />
<strong>ACTRA</strong><br />
story<br />
1967 <strong>ACTRA</strong> branches<br />
established in Calgary and<br />
Saskatchewan.<br />
1968 Canadian<br />
Broadcasting Act<br />
introduced, leading<br />
to CRTC’s Canadian<br />
content rules.<br />
1968 <strong>ACTRA</strong>’s inaugural<br />
John Drainie Award<br />
presented to Esse Ljungh,<br />
W.O Mitchell, Jean<br />
Murray, Tommy Tweed.