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Celebrating 60 years: THE ACTRA STORY This special issue of ...

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On with the show<br />

Armed with collective agreements inherited from<br />

the CCAA, a brand new constitution, its own<br />

<strong>of</strong>fices and experienced staff, <strong>ACTRA</strong> was ready to<br />

focus on its formidable external challenges.<br />

First up, <strong>ACTRA</strong> had to negotiate new collective<br />

agreements with a growing field <strong>of</strong> players. A deal was<br />

negotiated with CBC, still almost the only game in<br />

town, and others put in place with the National Film<br />

Board and a few independent producers, such as<br />

Crawley Films in Ottawa. The Canadian Television<br />

Network (CTV) had come into existence and was<br />

taking tentative steps to produce television dramas,<br />

and educational television was gaining in importance<br />

nationwide.<br />

Television’s viewing hours were rapidly increasing<br />

to fill a demand and more independent filmmakers<br />

were stumbling toward production. However, promises<br />

by licence-seeking commercial TV operators to<br />

produce and air scads <strong>of</strong> Canadian content proved<br />

false as the number <strong>of</strong> imported programmes and<br />

imported stars exploded. For the first time, foreign<br />

programmes eclipsed Canadian content and<br />

1 Gordon Sinclair,<br />

Betty Kennedy,<br />

Fred Davis and<br />

Pierre Berton on<br />

Front Page<br />

Challenge. Top:<br />

1980s; bottom:<br />

19<strong>60</strong>s.<br />

2 A scene from<br />

CBC’s General<br />

Motors Production<br />

<strong>of</strong> Power <strong>of</strong> Proxy<br />

(1961) with Laddie<br />

Dennis, Leslie<br />

Nielsen and Bud<br />

Knapp.<br />

Photos courtesy CBC Still Photo Collection, Toronto<br />

Photos courtesy CBC Still Photo Collection, Toronto<br />

1<br />

Casey and Finnegan (puppeteer, <strong>ACTRA</strong> member<br />

Judith Lawrence) and Mr. Dressup (Ernie Coombs),<br />

from Mr. Dressup. Mr. Dressup began pulling costumes<br />

out <strong>of</strong> the tickle trunk in 1967.<br />

1943-2003 • actra • celebrating <strong>60</strong> <strong>years</strong> 13<br />

“We are not given a significant opportunity<br />

to express ourselves. We ask this not as a<br />

privilege, but as a right. We don’t want hand<br />

outs, we want to be given an opportunity to<br />

contribute our talents to the benefit <strong>of</strong> our<br />

country.”<br />

– Editorial, <strong>ACTRA</strong> newsmagazine, 1967<br />

American performers increasingly usurped Canadian<br />

talent. Even Canadian producers were being sold on<br />

the idea that foreign ‘stars’ were necessary to promote<br />

foreign sales, the implication being that Canada could<br />

produce no stars <strong>of</strong> its own. Plus ça change!<br />

Something had to be done.<br />

<strong>ACTRA</strong> celebrated New Year’s Day, 1965, with the<br />

fortuitous acquisition <strong>of</strong> Paul Siren, a man with a<br />

strong labour union background, as General<br />

Secretary. With Paul’s leadership and the active<br />

involvement <strong>of</strong> a membership eager to affirm its<br />

<strong>ACTRA</strong>’s 1969<br />

Commercial<br />

Radio agreement.<br />

2<br />

Photo courtesy Laddie Dennis<br />

<strong>ACTRA</strong>scope, October 1969<br />

1963 -<br />

1973<br />

the<br />

<strong>ACTRA</strong><br />

story<br />

1967 <strong>ACTRA</strong> branches<br />

established in Calgary and<br />

Saskatchewan.<br />

1968 Canadian<br />

Broadcasting Act<br />

introduced, leading<br />

to CRTC’s Canadian<br />

content rules.<br />

1968 <strong>ACTRA</strong>’s inaugural<br />

John Drainie Award<br />

presented to Esse Ljungh,<br />

W.O Mitchell, Jean<br />

Murray, Tommy Tweed.

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