BEFORE THEY’RE GONE
BEFORE THEY'RE GONE - WINDOW - The magazine for WWU
BEFORE THEY'RE GONE - WINDOW - The magazine for WWU
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Sharp mind<br />
for cloudy<br />
thinking<br />
Jim Reavis (’87) is focused<br />
on the future of computing<br />
By Matthew Anderson (’06)<br />
“It’s probably going to<br />
change every industry<br />
we know. It’s revolutionary.”<br />
That’s Jim Reavis (’87, Business Administration/Computer<br />
Science) talking about<br />
the cloud computing revolution, in which the<br />
computers at our fingertips become part of a<br />
vast network of computing service providers.<br />
Our software, computing power, and even –<br />
gulp – our digital data are kept on someone<br />
else’s computer. Or, more likely, many computers.<br />
Essentially, cloud computing allows us to<br />
buy computing power like we buy electrical<br />
power; a company will need its own server<br />
farm as much as a house will need its own<br />
wind farm. Its impact on advancing productivity<br />
in the computing world can’t be overestimated,<br />
Reavis says.<br />
But how will we make sure our digital data<br />
is safe when we don’t know where it’s kept?<br />
Will there be just one entrance to the cloud,<br />
or many to choose from? As founder of the<br />
Cloud Security Alliance, Reavis is helping<br />
industry leaders address these questions.<br />
Why is cloud computing such a big deal?<br />
For one thing, it’s turning the business<br />
world on its head by removing much of the<br />
overhead and risk of starting a new business.<br />
Using the cloud, entrepreneurs can simply<br />
rent the computers and software they need to<br />
get started.<br />
“You can have an idea for a new service on<br />
Monday, program it by Wednesday, beta-test<br />
it on Thursday and potentially by the next<br />
week have a whole new product,” Reavis says.<br />
That’s a benefit enjoyed by businesses and<br />
consumers alike, he adds. And cloud standards<br />
will answer traditional concerns of online<br />
privacy and security, Reavis says, if they’re<br />
implemented right.<br />
What is the cloud?<br />
Reavis likes the electricity analogy.<br />
“Back in the early 1900s, we didn’t have a<br />
pervasive electrical utility, so each organization<br />
had to create its own power-generation source<br />
to drive its machinery,” he says.<br />
But if someone else provides the energy<br />
26 WINDOW • Spring 2011 • Western Washington University