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BEFORE THEY’RE GONE

BEFORE THEY'RE GONE - WINDOW - The magazine for WWU

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Sharp mind<br />

for cloudy<br />

thinking<br />

Jim Reavis (’87) is focused<br />

on the future of computing<br />

By Matthew Anderson (’06)<br />

“It’s probably going to<br />

change every industry<br />

we know. It’s revolutionary.”<br />

That’s Jim Reavis (’87, Business Administration/Computer<br />

Science) talking about<br />

the cloud computing revolution, in which the<br />

computers at our fingertips become part of a<br />

vast network of computing service providers.<br />

Our software, computing power, and even –<br />

gulp – our digital data are kept on someone<br />

else’s computer. Or, more likely, many computers.<br />

Essentially, cloud computing allows us to<br />

buy computing power like we buy electrical<br />

power; a company will need its own server<br />

farm as much as a house will need its own<br />

wind farm. Its impact on advancing productivity<br />

in the computing world can’t be overestimated,<br />

Reavis says.<br />

But how will we make sure our digital data<br />

is safe when we don’t know where it’s kept?<br />

Will there be just one entrance to the cloud,<br />

or many to choose from? As founder of the<br />

Cloud Security Alliance, Reavis is helping<br />

industry leaders address these questions.<br />

Why is cloud computing such a big deal?<br />

For one thing, it’s turning the business<br />

world on its head by removing much of the<br />

overhead and risk of starting a new business.<br />

Using the cloud, entrepreneurs can simply<br />

rent the computers and software they need to<br />

get started.<br />

“You can have an idea for a new service on<br />

Monday, program it by Wednesday, beta-test<br />

it on Thursday and potentially by the next<br />

week have a whole new product,” Reavis says.<br />

That’s a benefit enjoyed by businesses and<br />

consumers alike, he adds. And cloud standards<br />

will answer traditional concerns of online<br />

privacy and security, Reavis says, if they’re<br />

implemented right.<br />

What is the cloud?<br />

Reavis likes the electricity analogy.<br />

“Back in the early 1900s, we didn’t have a<br />

pervasive electrical utility, so each organization<br />

had to create its own power-generation source<br />

to drive its machinery,” he says.<br />

But if someone else provides the energy<br />

26 WINDOW • Spring 2011 • Western Washington University

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