Eccky @ Summit for the future on Risk
Yme Bosma - Club of Amsterdam
Yme Bosma - Club of Amsterdam
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<str<strong>on</strong>g>Eccky</str<strong>on</strong>g> @ <str<strong>on</strong>g>Summit</str<strong>on</strong>g> <str<strong>on</strong>g>for</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> <str<strong>on</strong>g>future</str<strong>on</strong>g> <strong>on</strong> <strong>Risk</strong><br />
A practical case study <strong>on</strong><br />
virtual and artificial life
C<strong>on</strong>tents<br />
Media Republic & me<br />
What is <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
How does <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> work?<br />
The bigger picture<br />
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?
Yme Bosma<br />
www.mediarepublic.com<br />
www.eccky.nl<br />
www.eccky.com<br />
www.yme.nl/ymerce<br />
www.yme.nl/thoughts<br />
www.yme.nl/photos<br />
www.panbo.com
C<strong>on</strong>tents<br />
Media Republic & me<br />
What is <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
How does <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> work?<br />
The bigger picture<br />
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?
Why am I telling you about <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
• Silent beta launch 10-2005, commercial launch 3-2006 with Microsoft<br />
• Community of 250.000 Dutch users, rolling out to UK/US/China/India<br />
• It’s social networking & digital entertaiment<br />
• New <str<strong>on</strong>g>for</str<strong>on</strong>g>ms of advertising are emerging, revenue model <str<strong>on</strong>g>for</str<strong>on</strong>g> entertainment<br />
• People are spending more time in virtual envir<strong>on</strong>ments<br />
• Robots will take over <str<strong>on</strong>g>the</str<strong>on</strong>g> world, are we at risk;-)?
C<strong>on</strong>tents<br />
Media Republic & me<br />
What is <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
How does <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> work?<br />
The bigger picture<br />
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?
“Would you like to make a baby toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r?”
“Would you like to make a baby toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r?”
Both ‘parents’ do a DNA-test and name <str<strong>on</strong>g>the</str<strong>on</strong>g>ir baby
The baby is born when <strong>on</strong>e parent pays
<str<strong>on</strong>g>Eccky</str<strong>on</strong>g> is added to <str<strong>on</strong>g>the</str<strong>on</strong>g> MSN c<strong>on</strong>tactlist
Chat, shop, wash, feed, play, learn and …..
Chat, shop, wash, feed, play, learn and …..
Chat, shop, wash, feed, play, learn and …..
Chat, shop, wash, feed, play, learn and …..
Chat, shop, wash, feed, play, learn and …..
Chat, shop, wash, feed, play, learn and …..
After 6 days <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> will turn 18 and leave home
Is <str<strong>on</strong>g>the</str<strong>on</strong>g>re a revenue model <str<strong>on</strong>g>for</str<strong>on</strong>g> this?<br />
• We have direct c<strong>on</strong>sumer revenues through credit top-ups<br />
• <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> provides an innovative marketing communicati<strong>on</strong>s plat<str<strong>on</strong>g>for</str<strong>on</strong>g>m <str<strong>on</strong>g>for</str<strong>on</strong>g><br />
brands<br />
• We have our own sales channel <str<strong>on</strong>g>for</str<strong>on</strong>g> pers<strong>on</strong>alized and generic<br />
merchandising<br />
• We have an API <str<strong>on</strong>g>for</str<strong>on</strong>g> integrating (paid) value added services<br />
• We will commercialize our technology as a plat<str<strong>on</strong>g>for</str<strong>on</strong>g>m <str<strong>on</strong>g>for</str<strong>on</strong>g> artificial and virtual<br />
life
Tel<str<strong>on</strong>g>for</str<strong>on</strong>g>t product placement in <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> - SMS
S<strong>on</strong>y PSP product placement in <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> - Video
TED product placement in <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> - RSS
GoGo Tours product placement in <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> - Cards
Doritos product placement in <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> - Inserts
C<strong>on</strong>tents<br />
Media Republic & me<br />
What is <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
How does <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> work?<br />
The bigger picture<br />
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?
It’s not just a game…<br />
• Kids have always been playing with dolls, toys, robots and imaginery friends<br />
• They are also spending more and more of <str<strong>on</strong>g>the</str<strong>on</strong>g>ir time in virtual envir<strong>on</strong>ments<br />
• Having virtual buddies, pets, girlfriends and children is <strong>on</strong>ly logical<br />
• We’ve build a Virtual Pers<strong>on</strong> Server, <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> is just a first implementati<strong>on</strong><br />
• The interface currently is digital, but might become more physical<br />
• And it’s not just about fun & entertainment, <str<strong>on</strong>g>the</str<strong>on</strong>g>re’s a serious side….
Where do I see things going?<br />
• Integrati<strong>on</strong> of different virtual worlds, envir<strong>on</strong>ments and pers<strong>on</strong>s<br />
– Ecckies walking and talking in Sec<strong>on</strong>d Life, meeting Habbos and Warlocks while<br />
feeding <str<strong>on</strong>g>the</str<strong>on</strong>g>ir Neopets <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> green lands of Google Earth<br />
• More (serious) applicati<strong>on</strong>s of artificial and virtual life<br />
– Learning, playing, servicing, alerting, assisting<br />
• Multichannelling of (c<strong>on</strong>nected) artificial life<br />
– Web, PC, SMS, toys, chat, ph<strong>on</strong>e/voice, etc<br />
• Str<strong>on</strong>ger emoti<strong>on</strong>al c<strong>on</strong>necti<strong>on</strong>s between real and artificial life
C<strong>on</strong>tents<br />
Media Republic & me<br />
What is <str<strong>on</strong>g>Eccky</str<strong>on</strong>g>?<br />
How does <str<strong>on</strong>g>Eccky</str<strong>on</strong>g> work?<br />
The bigger picture<br />
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?
Where’s <str<strong>on</strong>g>the</str<strong>on</strong>g> risk?<br />
• Kids believing robots are real people?<br />
• Elderly people are happy some<strong>on</strong>e is interacting?<br />
• Virtual relati<strong>on</strong>ships not real?<br />
• Are we losing c<strong>on</strong>trol to robots?<br />
• The Matrix <str<strong>on</strong>g>for</str<strong>on</strong>g> real?<br />
• ……?
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