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JEY A SSOCIATES<br />
High Energy Marketing & Public Relations<br />
High Energy Marketing Public Relations<br />
B RANDING • IMAGE • CORPORATE IDENTITY<br />
RANDING IMAGE CORPORATE IDENTITY<br />
CREATIVE WEB DESIGN<br />
POSITIONING<br />
RANKING<br />
PROGRAMMING<br />
via our interactive media division: AWebStudio<br />
www.awebstudio.com<br />
With Satellite offices in California, Texas and Utah<br />
Greetings!<br />
It is my pleasure to introduce you to Anthony Ulwick.<br />
Mr. Ulwick (author of the best-selling book What Customers Want) and founder of<br />
Strategyn, EXPERT isrecognized DISCUSSION as a POINTS<br />
top thought leader and research specialist in business<br />
<strong>strategy</strong> and in the field of innovation. He has published dozens of whitepapers and<br />
articles Tony on Ulwick innovation is a published processes expert and market on INNOVATION, research, including BUSINESS the landmark STRAT-<br />
Harvard<br />
EGY, Business and the author Review of articles the best-selling “Turn Customer book, “What Input into Customers Innovation,” Want.” and He “The is<br />
Customer-Centered Innovation Map,” as well as the Sloan Management Review<br />
article, available “Giving to contribute Customers expert a Fair Hearing.” perspective on a variety of points, including<br />
Outcome-Driven but not limited Innovation®, to the following:<br />
for which Mr. Ulwick is most widely known, was<br />
declared the new DFSS Standard for Innovation by Richard E. Zultner, a recipient of<br />
the • International HOW INNOVATION Akao Prize CAN for QFD, HELP one THE of two CURRENT QFD red belts ECONOMY<br />
in North America, and<br />
a director with the QFD Institute.<br />
• UNDERSTANDING “OUTCOME-DRIVEN INNNOVATION ® ”<br />
Additionally, Tony’s methods have been adopted by leading global organizations,<br />
been • THE voted BENEFITS one of the best OF OUTCOME-DRIVEN business ideas by Harvard INNNOVATION Business Review ® <br />
and<br />
acknowledged by thought leader Clayton Christensen in his bestselling work The<br />
Innovator’s vs.TRADITIONAL Solution. INNOVATION METHODS<br />
• DEFINING "[Tony’s] CUSTOMER outcome-driven NEEDS<br />
programs bring discipline<br />
and predictability to the often random process of innovation."<br />
• NEW PRODUCT Clayton DEVELOPMENT Christensen, Harvard AS IT PERTAINS Business School TO INNOVATION<br />
Mr. Ulwick & MARKET recently GROWTH<br />
unveiled compelling details from a one-year study (qualitative<br />
proprietary research) on market growth strategies and innovation methods. His public<br />
presentations, • MARKET generally GROWTH entitled STRATEGIES<br />
“You Think You Know What Your Customer<br />
Needs? Think Again,” “Achieving Organic Growth Through Innovation,”<br />
“Beyond To book Core Tony Platform Ulwick for Growth,” an interview and “Kill for your Bad publication, Innovation an Theory,” on-set appearance<br />
have become<br />
key on topics your program, discussed a satellite by those interview, responsible or a for radio implementing call-in, please full-scale contact programs Lisa Jey<br />
for<br />
innovation, new product development or market growth strategies, both in the board<br />
room Davis, and at by ldavis@jey-associates.com, the water cooler. 310-551-2961, or by cell 310-384-0325.<br />
You can learn more about Tony by visiting www.tonyulwick.com.<br />
Many thanks,<br />
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LJ Davis<br />
Principal<br />
1901 Avenue of the St a r s, Suite 200 • Los Angeles, CA 90067<br />
1901 Avenue of the St s, Suite 200 Los Angeles, CA 90067<br />
Ph. 310-551-2961 • Fax. 310-887-4878<br />
Ph. 310-551-2961 Fax. 310-887-4878<br />
www.jey-associates.com<br />
www.jey-associates.com<br />
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