Modern Builder & Design - July-August 2015

CRAIG SHARP HOMES
WITH FIVE DECADES in the business,
Craig Sharp Homes knows how to preserve
what works for the custom homebuilder and
how to adapt to changing needs for the
homeowner at the same time.
Serving the Wichita, Kansas, market, the
builder creates homes tailored to individual
buyers and delivers remodels and additions.
Business has grown, thanks to referrals
from satisfied homeowners.
“Understanding your market is about listening
well – to realtors and clients,” President
Craig Sharp says. “The thing about our
field is it changes often. We stay up on the
market and change with it. It’s tough, but
that’s one of the key elements of being successful,
because the market doesn’t stay the
same all the time.”
As a third-generation builder, Sharp
knows satisfied clients and a personal touch
have contributed to the company’s
longevity. The company now builds around
40 to 50 homes a year – the right size to
maintain the quality Sharp values in each
home.
“We focus a lot on being unique, innovative
and customer-oriented,” he says. “I am
personally involved with all the homeowners.
Even though we’re a decent-sized company,
they still have contact with me. We don’t do
a lot of advertising. We spent what we feel
like are advertising dollars on going above
and beyond for warranty service and customer
care because the referrals and repeat
business is really where we’ve done well.”
48 JULY/AUGUST 2015 WWW.MBD-MAGAZINE.COM