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Advice goes virtual

EY-Digital-investment-services-Canada

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Exhibit E. Financial assets per household and market segment<br />

Assets<br />

US$7.0t<br />

US$14.4t<br />

US$3.8t<br />

US$5.7t<br />

Mass<br />

market<br />

Mass<br />

affluent<br />

High net<br />

worth<br />

individuals<br />

Ultra-high<br />

net worth<br />

individuals<br />

Financial<br />

assets per HH<br />

# of HH<br />

< US$250k<br />

103m HH<br />

US$250k–US$1m<br />

14m HH<br />

US$1m–US$10m<br />

5.6m HH<br />

> US$10m<br />

0.2m HH<br />

Source: estimates based on the Federal Reserve 2013 Survey of Consumer Finances<br />

Drawing a parallel with the evolution of social networking and e-commerce, the new wealth management firms believe the demand for userfriendly<br />

and interconnected digital services permeates our society across all demographics. They are betting that the growth in the digital<br />

wealth advice space will come from a wider range of clients, as already seen in the success of many technology companies. Admittedly,<br />

investment advice is different from social networking; however, they think they can make a case for the adoption of financial service technology<br />

along a similar growth curve.<br />

<strong>Advice</strong> <strong>goes</strong> <strong>virtual</strong> |<br />

11

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