Magic of Segmentation

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Analysis Find Out: What can we learn about our customers?
Page 1 and 2: Seattle Search Network Unlock the M
Page 3: Segmentation Use the Magic of Segme
Page 6 and 7: Segmentation We’ll use “segment
Page 8 and 9: Segmentation Meaningful segmentatio
Page 10 and 11: Segmentation How to Daypart accordi
Page 12 and 13: Segmentation How actionable is popu
Page 14 and 15: Segmentation There’s a lot we can
Page 16 and 17: Analysis Segments help tell the who
Page 18 and 19: Analysis Any screen gives you multi
Page 20 and 21: Analysis Find Out: How can we unloc
Page 24 and 25: Analysis What are our customers loo
Page 26 and 27: Analysis What actions are our visit
Page 28 and 29: Analysis What actions are our visit
Page 30 and 31: Analysis Who are we reaching? Displ
Page 32 and 33: Analysis Are we consistent in our a
Page 34 and 35: Analysis Does SERP location matter?
Page 36 and 37: Analysis How are our ad extensions
Page 38 and 39: Analysis How is Anything doing (wil
Page 40 and 41: Implementation How do keywords perf
Page 42 and 43: Implementation How do campaigns per
Page 44 and 45: Implementation Try This: Adjust bid
Page 46 and 47: Implementation It may be time to ch
Page 48 and 49: Implementation Dimensions: Geograph
Page 50 and 51: Implementation Option 1: Change Loc
Page 52 and 53: Implementation Adjust Bids (when th
Page 54 and 55: Implementation Add Location Extensi
Page 56 and 57: Optimization Get Extraordinary Resu
Page 58 and 59: Optimization Optimize Account Perfo
Page 60 and 61: Optimization Try it out: Restructur
Page 62 and 63: Optimization Optimize LP/ UX feat.
Page 64 and 65: Optimization Try it Out: Create an
Page 66 and 67: Optimization Optimize Ad Copy feat.
Page 68 and 69: Optimization Find out: Which treatm
Page 70 and 71: Optimization Find out: What search
Page 72 and 73:
Optimization Results: +14% CTR, +7%
Page 74 and 75:
Segmentation Your segmentation “C
Page 76:
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Magic of Segmentation

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