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Dunea brosura 2015

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REGIONAL ADVANTAGES<br />

AND COMPETITIVENESS<br />

OVERVIEW:<br />

The Dubrovnik Neretva Region has experienced solid growth<br />

rates in tourism over the last decade despite the global<br />

economic crisis. However, the region is facing competitive<br />

challenges as any other destination looking to attract<br />

investment and capital. Through effective use of public<br />

–private organizational structures, the region aims to improve<br />

competitiveness, especially through EU funding schemes<br />

available during the 2014-2020 period.<br />

Croatia’s GDP per capita in 2012 was 13,878.58 USD;<br />

compared to Greece at 22,455.95 USD, the Croatian<br />

economy has many avenues to grow its productivity (World<br />

Bank, 2012). The slow pace of privatization of state-owned<br />

businesses has traditionally hindered growth.<br />

Key Competitive Advantages<br />

High-end European and global tourist destination<br />

Well connected by the Dubrovnik International Airport<br />

Quality educational infrastructure<br />

Cargo port of Ploče important for trade routes with Eurasia<br />

and rest of the world<br />

Close proximity to the modern A1 Zagreb-SplitDubrovnik<br />

motorway<br />

Deep sea port of Dubrovnik suitable for home port for<br />

cruisers<br />

Fertile land for agricultural/food production in Neretva River<br />

valley<br />

The region continually supports all state infrastructure<br />

projects (e.g. transportation, utilities) with the intention of<br />

significantly increasing the quality of life of its citizens and to<br />

integrate Croatia’s dislocated southern region, but also to<br />

increase the business opportunities for potential investors,<br />

domestic and international.<br />

Improving business environment<br />

In November 2013, the Dubrovnik Neretva County approved<br />

its future strategic objectives and all investors are welcome<br />

to contribute to these strategic development goals:<br />

Ensure the cultural/economic sustainabilty of Croatia’s<br />

southern-most region<br />

Connect the region with the remainder of Croatia’s territory<br />

with the Pelješac Bridge ensuring the full<br />

integration of Croatia’s territories<br />

Finalize the just border with BosniaHerzegovina at the Neum<br />

region and with Montenegro at Prevlaka<br />

Ensure a high-level of quality of life, and jobs for our citizens,<br />

including a bright future for our youth<br />

Ensure the sustainable developmentand equally dispersed<br />

development throughout the region, retaining local<br />

administration autonomy where<br />

feasible<br />

Protect the rich cultural treasures of the city of Dubrovnik<br />

and the region<br />

Protect the environment and natural beauty of the<br />

region, which is a fundamental prerequisite for the<br />

development of the tourism sector, the economy<br />

in general, and the quality of life of our citizens and<br />

visitors

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