21.10.2015 Views

E-COMM / I'M SHOES

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CHAPTER 1 │ CHAPTER 2 │ CHAPTER 3 │ CHAPTER 4 │ CHAPTER 5 │ CHAPTER 6 │ REFERENCES<br />

CHAPTER `3<br />

Strategies<br />

<br />

Sales Strategy: make a good negotiation technique to convince consumers<br />

to subscribe for the company’s services or purchase products on the<br />

website.<br />

<br />

Shopping Experience Strategy: Through I’M Shoes Website, there can be<br />

easy and accessible shopping which means no more traffic jams. We erase<br />

long queueing and crowds which can feel the boredom of shopping anytime,<br />

anywhere even through their smartphones or computers.

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