Native Advertising Market
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Global <strong>Native</strong><br />
<strong>Advertising</strong> <strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation and Forecast,<br />
2015 – 2025<br />
Future <strong>Market</strong> Insights<br />
www.futuremarketinsights.com<br />
sales@futuremarketinsights.com
Report Description<br />
In recent years, growth has been observed in the native advertising market which is emerging<br />
quickly and still a new concept. <strong>Native</strong> advertising is different from content marketing. The word<br />
"native" refers to the content's consistency with other media on the platform. <strong>Native</strong><br />
advertising is a type of online advertising that matches function and form of the platform on<br />
which it seems. In other words, it is a form of brand advertising which will enable marketers to<br />
better utilize digital marketing (to meet communication need) from branding to direct<br />
marketing. For instance, to promote product an article is written by an advertiser, but using the<br />
same form as an article written by the editorial staff. <strong>Native</strong> <strong>Advertising</strong> format includes images,<br />
articles, promoted videos, music, among many others. Example of the technique include<br />
twitter’s promoted tweets, search advertising and facebook’s promoted posts. In 2015, as per<br />
survey conducted by the association of national advertisers revealed that almost two-thirds of<br />
marketers will increase their native advertising budgets.<br />
<strong>Native</strong> <strong>Advertising</strong> <strong>Market</strong>: Drivers & Restraints<br />
In digital media, native advertising is one of the newest topic and therefore publishers and<br />
advertisers are closely monitoring it. The <strong>Native</strong> <strong>Advertising</strong> is expected to register a steady yearon-year<br />
growth throughout the forecast period. The native advertising background is evolving<br />
rapidly, through publishers working with advertisers to create increasingly effective ad<br />
experiences. For these ad products, changing consumer perceptions is escalating the growth in<br />
the native advertising market.
Report Description<br />
Particularly on mobile devices, native advertising has proven higher click rates than to banner<br />
ads. However, some consumers consider these ads as annoying instead of useful could pose a<br />
restraint to the growth in native advertisement market.<br />
Browse Full Report@ http://www.futuremarketinsights.com/reports/native-advertising-market<br />
<strong>Native</strong> <strong>Advertising</strong> <strong>Market</strong>: Segmentation<br />
On the basis of types, the global native advertising market is segmented as:<br />
• In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)<br />
• Search Ads (Yahoo, Google, Bing, Ask )<br />
• Recommendation Units (Outbrain, Taboola, Disqus, Gravity)<br />
• Promoted Listings (Etsy, Amazon, Foursquare, Google)<br />
• In-Ad (IAB Standard) - ( Appssavvy, Martini Media, EA, Onespot, Federated Media)<br />
• Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)<br />
On the basis of platform, the global native advertising market is segmented as:<br />
• Closed Platforms<br />
• Open Platforms<br />
• Hybrid Platforms<br />
• <strong>Native</strong> <strong>Advertising</strong> <strong>Market</strong>: Region-wise Outlook
Report Description<br />
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992<br />
The global native advertising market is anticipated to register a favourable growth for the<br />
forecast period, 2015?2025. On the basis of geographic regions, global native market is<br />
segmented into seven key market segments namely North America, Latin America, Western<br />
Europe, Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. Among the<br />
aforementioned regions, Asia Pacific is expected to witness a relatively faster CAGR during the<br />
forecast period. The remaining regions are expected to grow at a steady rate over the forecast<br />
period.<br />
<strong>Native</strong> <strong>Advertising</strong> <strong>Market</strong>: Key Players<br />
Some of the key market participants in the global native advertising market are<br />
IAB Playbook,Outbrain, Taboola, Sharethrough, Ads<strong>Native</strong>, TripleLift, Nativo, Instinctive, Polar,<br />
OneSpot and Livefyre among many others.
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