Viewability Benchmarks
Sizmek_Viewability_Benchmarks
Sizmek_Viewability_Benchmarks
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Flash Rich Media<br />
For Flash rich media, global CTR for ads with measured impressions of more than a 70% viewability threshold was<br />
more than twice as high as those under 70% at 0.37% and 0.18%, respectively. This was most pronounced in North<br />
America, where at 0.31%, ads with viewability thresholds higher than 70% were almost three times those below, at<br />
0.11%. Interaction rates followed the same trend, with those ads above 70% at 3.81% and ads under at 2.12%.<br />
Flash Rich Media Click-through Rate by Region and Viewable Groups (2014)<br />
0.60%<br />
0.50%<br />
• 0–70%<br />
• 70–100%<br />
0.52%<br />
Click-through Rate<br />
0.40%<br />
0.30%<br />
0.20%<br />
0.18%<br />
0.37%<br />
0.31%<br />
0.24%<br />
0.42%<br />
0.19%<br />
0.41%<br />
0.18%<br />
0.10%<br />
0.11%<br />
0.00%<br />
Worldwide<br />
NorthAmerica<br />
Europe, Middle East,<br />
& Africa<br />
Asia-Pacific<br />
Latin America<br />
Flash Rich Media Interaction Rate by Region and Viewable Groups (2014)<br />
7.00%<br />
6.00%<br />
• 0–70%<br />
• 70–100%<br />
6.50%<br />
5.00%<br />
5.54%<br />
4.00%<br />
Interaction Rate<br />
3.00%<br />
2.00%<br />
1.00%<br />
2.12%<br />
3.81%<br />
1.19%<br />
1.61%<br />
2.98%<br />
1.77%<br />
2.62% 2.51%<br />
0.00%<br />
Worldwide<br />
NorthAmerica<br />
Europe, Middle East,<br />
& Africa<br />
Asia-Pacific<br />
Latin America<br />
Sizmek <strong>Benchmarks</strong> | <strong>Viewability</strong> Winter 2015<br />
05
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